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Welcome to Harte Hanks Resource Center, you'll find the latest thought leadership, news, and advice. Digest your favorite content with our white papers, blog, or by downloading some of our premium content.

  • How to Understand Your Retail Customer Journey with a Needs-Based Approach

    How to Understand Your Retail Customer Journey with a Needs-Based Approach

    If there is no understanding of customer needs and the buyer's journey, we'll continue to see the failure of larger retailers who don't deliver on experience.

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  • Consumer Electronics Product Launch Succeeds with Expert Fulfillment

    Consumer Electronics Product Launch Succeeds with Expert Fulfillment

    Harte Hanks support this consumer electronics product launch with printing and quick fulfillment services of customized sales kits shipped nationwide.

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  • LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.

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  • 3 Customer Support Channels You Need to Master in 2018

    3 Customer Support Channels You Need to Master in 2018

    Brands should be sure to master well-established customer support channels before moving on to new and impressive technologies.

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  • Agile Marketing—Evolved. See How We're Doing It Now.

    Agile Marketing—Evolved. See How We're Doing It Now.

    At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.

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  • Agility is Everything: 9 Rules for Producing Agile Creative

    Agility is Everything: 9 Rules for Producing Agile Creative

    Customers expect to be spoken to in the moments that really matter to them, so brands have to be prepared to respond, and rapidly, creating content that is relevant, timely and—above all—engaging.

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  • Product Returns: Why They're Happening and How to Reduce Them3:44

    Product Returns: Why They're Happening and How to Reduce Them

    Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce

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  • Kay Lemon Predicts Greater Use of Customer Data by CPG Brands1:09

    Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

    Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers t

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  • It's Their Journey, Not Yours0:41

    It's Their Journey, Not Yours

    You must know your customers and their context more deeply to achieve more human marketing.

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  • Market Segmentation: Find Your Sweet Spots0:44

    Market Segmentation: Find Your Sweet Spots

    Success isn't about how loud you shout or how far you push your message out. Work out your best opportunities for success and engage with those most likely to say "yes, yes, yes!"

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  • 5 Signs Your Contact Center has You in a Cookie Cutter

    5 Signs Your Contact Center has You in a Cookie Cutter

    Going with the biggest contact center doesn't always means it's the best. Find out if your contact center has you stuck in a templated approach.

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  • Outsourcing Customer Care Myth #5: All Vendors Are The Same

    Outsourcing Customer Care Myth #5: All Vendors Are The Same

    Cost is always a concern when outsourcing, but start your search process by setting cost factors aside. Identify the components of your customer care program that are absolute musts.

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  • A Helpful Chatbot is "Best Friend" to Our Website Visitors

    A Helpful Chatbot is "Best Friend" to Our Website Visitors

    Chatbots are the future. See how we're integrating a chatbot—personalized after our office dog, Rocky—into our human marketing strategy.

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  • Are CMOs "Leaping Tall Buildings" To Be The Brand?

    Are CMOs "Leaping Tall Buildings" To Be The Brand?

    For a brand to succeed, someone needs to take ownership of the customer—and step in and "be the brand." We’re often seeing CMOs put into this role. But are they hindered by too many high expectations?

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  • How to Refine Your Growth Strategy with a 5 Pillars Audit

    How to Refine Your Growth Strategy with a 5 Pillars Audit

    The 5 Pillars of Best-in-Class Marketing help marketers to focus on the capabilities that have the most impact on success. This ebook outlines each Pillar and how we assess your brand against them.

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  • Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.

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  • Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy has mastered allowing the customer to dictate how he or she interacts with the brand, providing a seamless, omnichannel experience throughout the buyer’s journey. See how.

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  • 7 Ways To Make Direct Mail More Creative

    7 Ways To Make Direct Mail More Creative

    Direct mail is still one of the most effective methods of engagement out there. These seven principles can help your message break through and get acted upon.

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  • Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience

    This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.

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  • Three Brands See Success with Marketing Automation Services

    Three Brands See Success with Marketing Automation Services

    The following are three examples of how we were able to help clients improve their marketing automation processes, streamline campaign development, increase speed to market and more.

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