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Welcome to Harte Hanks Resource Center, you'll find the latest thought leadership, news, and advice. Digest your favorite content with our white papers, blog, or by downloading some of our premium content.

  • Retail In 2018: Turning Challenges Into Opportunities

    Retail In 2018: Turning Challenges Into Opportunities

    To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insights on Retail for the coming year.

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  • Top Fiserv Content of 2017

    Top Fiserv Content of 2017

    A summation of recent efforts to make marketing more human in the rapidly evolving world banks and financial institutions are challenged with navigating.

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  • Top 6 Buyer's Journey Pieces of 2017—Read On!

    Top 6 Buyer's Journey Pieces of 2017—Read On!

    We need to understand our buyers' journeys in order to add value for them every step of the way. A look through our 2017 content showcases a variety of thought leadership on the topic.

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  • How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    It’s important to provide a retail experience that caters to customer’s needs throughout the buyer’s journey—to both grow and retain your customer base.

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  • Big Bank Saves Big Money, Optimizes Mail

    Big Bank Saves Big Money, Optimizes Mail

    With the right industry know-how, you can optimize direct mail pieces, reducing costs through efforts like envelope changes, switching up the mail schedule and ensuring optimal postal discounts.

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  • Marketing Analytics 101: What You Need to Know in Graphic Form

    Marketing Analytics 101: What You Need to Know in Graphic Form

    All the data and analytics in the world doesn't help your marketing team if you don't know how to apply the right models based on what you're trying to achieve. Use this graphic as a starting point.

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  • Best 5 Marketing Technology Content Pieces of 2017

    Best 5 Marketing Technology Content Pieces of 2017

    Have a look back at our wrap up of the top performing martech content from the year and gain some insight into what changes we’ll see in the year to come.

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  • Top-Performing Retail Marketing Content of 2017

    Top-Performing Retail Marketing Content of 2017

    Will brick and mortar survive? How can you best achieve an in-the-moment, omnichannel experience? Can anyone beat Amazon? Take a look at our most-read retail marketing content for some answers.

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  • Harte Hanks Featured Vol 5 Dec 2017

    Harte Hanks Featured Vol 5 Dec 2017

    This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.

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  • How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings

    How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings

    Ask your print vendor to unbundle the costs of paper, print, and logistics—or even just print and logistics alone. Your sweetheart deal might not be as sweet as it seems.

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  • Regional Bank Cashes in on Contextual, Human Marketing

    Regional Bank Cashes in on Contextual, Human Marketing

    To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.

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  • 2018 Predictions from the Brightest Minds in Marketing

    2018 Predictions from the Brightest Minds in Marketing

    We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.

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  • Global Semiconductor Manufacturer Saves Big with Print-on-Demand

    Global Semiconductor Manufacturer Saves Big with Print-on-Demand

    The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.

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  • Hey, Marketers: I am a Person, Not a Persona

    Hey, Marketers: I am a Person, Not a Persona

    One of the most misused marketing tools is the persona—the archetype of a particular kind of customer. Here's why we need to think differently about personas.

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  • Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment

    Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment

    Amidst skyrocketing growth, this technology company needed the ability to focus on their core business—not ordering, managing and shipping trade show materials. Enter expert fulfillment services.

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  • CMOs: How to Get Your Budget Back

    CMOs: How to Get Your Budget Back

    According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first time in the past several years. Here's what to do about it.

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  • Getting the Buyer's Journey Right0:50

    Getting the Buyer's Journey Right

    Understand your customers' buyer's journeys to add value every step of the way.

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  • Marks & Spencer Stores are Getting Customer Centricity Right—See How

    Marks & Spencer Stores are Getting Customer Centricity Right—See How

    Marks & Spencer CEO Steve Rowe recently explained in Marketing Week that the British multinational retailer is looking to use data to "make M&S great again." He's got the approach exactly right.

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  • GE: Winning with Disruption and Return on Attention

    GE: Winning with Disruption and Return on Attention

    GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wind turbines both interesting and accessible to its customers. Here's how.

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  • Payment Processing Company Tests Digital Marketing in New Market

    Payment Processing Company Tests Digital Marketing in New Market

    See how this payment processing company was able to quickly optimize marketing efforts across digital channels while entering a new market.

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