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Welcome to Harte Hanks Resource Center, you'll find the latest thought leadership, news, and advice. Digest your favorite content with our white papers, blog, or by downloading some of our premium content.

  • The Four Choices for Outsourcing your Marketing Database—and 3 Tips for Success

    The Four Choices for Outsourcing your Marketing Database—and 3 Tips for Success

    If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.

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  • 10 Benefits of Outsourcing Your Marketing Database

    10 Benefits of Outsourcing Your Marketing Database

    The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.

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  • A Well-Executed Rewards Program Benefits Customers and You

    A Well-Executed Rewards Program Benefits Customers and You

    A rewards program isn’t just a way for brands to give back to their customers. A solid program can help drive and build customer loyalty, deepen engagement and even attract new customers.

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  • Luxury Auto Brand Drives Customers to the Dealership Network for Service

    Luxury Auto Brand Drives Customers to the Dealership Network for Service

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  • Drop Off and Pick Up: eCommerce—Fulfillment's Newest Frontier

    Drop Off and Pick Up: eCommerce—Fulfillment's Newest Frontier

    Delivery options for ecommerce fulfillment are proliferating. So, how can you take advantage of these fulfillment delivery innovations?

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  • Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.

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  • How Marketing Can Help Put Outcome Selling to Work

    How Marketing Can Help Put Outcome Selling to Work

    Marketing can support outcome-based selling by developing an understanding of customer needs and supporting a consultative approach that provides industry and market insights.

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  • Pivoting Social Listening into Lead Generation: The B2B Story

    Pivoting Social Listening into Lead Generation: The B2B Story

    The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.

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  • Realtors Achieve Flawless Delivery on Personalized Direct Mail Programs

    Realtors Achieve Flawless Delivery on Personalized Direct Mail Programs

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  • Banking on Bots
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  • Personas: Beyond Stereotypes and Demographics0:53

    Personas: Beyond Stereotypes and Demographics

    It's time to put the persona back in your personas.

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  • What Does Blockchain Mean for the CMO?

    What Does Blockchain Mean for the CMO?

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  • How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    We continue to explore how both the Jobs-to-be-Done theory and ODI can be applied to marketing to better serve the customer. Have a look at our top-performing pieces from the first half of 2018.

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  • The Technology You Need for Successful ABM: 6 Recommendations

    The Technology You Need for Successful ABM: 6 Recommendations

    Whether you are in the early stages of testing and learning ABM or employing it as a primary marketing strategy, these six fields of technology include tools and practices that can help you progress.

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  • Our Top Retail Articles of 2018 H1—Catch Up Today

    Our Top Retail Articles of 2018 H1—Catch Up Today

    Good retail survives by creating customer experiences. We saw that throughout the first half of 2018 and have collected our must-read content on the subject. Hear about Best Buy, LL Bean and more.

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  • Are You Ready to Support Your Digital Streaming Subscribers?

    Are You Ready to Support Your Digital Streaming Subscribers?

    If you're going to launch a streaming content offering, setting up your support center and its staff for success is key. Make sure you've answered these seven common questions.

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  • What Does the Future of AI Look Like in Marketing?1:01

    What Does the Future of AI Look Like in Marketing?

    Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m

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  • What Every Financial Services Marketer Needs to Prioritize Now0:45

    What Every Financial Services Marketer Needs to Prioritize Now

    Find out what should be at the top of every financial services marketer's priority list this year from Laura Watson, Director of Strategy at Harte Hanks. Learn more from Laura about how to be human i

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  • Which Brands are Getting AI Right?1:14

    Which Brands are Getting AI Right?

    Laura Watson, Director of Strategy at Harte Hanks, explains that the brands getting AI right are those that are using it to serve the customer. Listen in for a prime example. Learn more about AI from

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  • Infographic: How to Use Consumer Data on Social Media

    Infographic: How to Use Consumer Data on Social Media

    How can you be sure, as user's distrust of social platforms grow, your brands reputation isn't being dragged down as well? Responsible marketers have to ensure ethical and responsible use in social.

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