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Welcome to Harte Hanks Resource Center, you'll find the latest thought leadership, news, and advice. Digest your favorite content with our white papers, blog, or by downloading some of our premium content.

  • Retail Marketing in 2017: Approaches CMOs Need to Know

    Retail Marketing in 2017: Approaches CMOs Need to Know

    Micro-moments, the buyer's journey, experience centers, competing against Amazon...get insights into each with this compilation of top retail articles.

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  • The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton

    The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton

    Harte Hanks CMO Frank Grillo and Katherine Lemon, Ph.D., discuss how the digital age has changed the buyer's journey—and what retailers can do to meet evolving customer demands.

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  • Do Customers Want Integrated Media?

    Do Customers Want Integrated Media?

    When marketers enthusiastically tee up the objective to integrate online and offline marketing, it is easy to get side-tracked. Where is the “customer” in “media integration”?

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  • Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.

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  • The MarTech Maturity Model

    The MarTech Maturity Model

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  • How Mobile is Transforming the Customer Journey

    How Mobile is Transforming the Customer Journey

    Americans check their phones 8 billion times a day. Harte Hanks Marketing Advisory Board Members discuss how mobile is transforming the customer journey.

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  • Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%

    Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%

    With the Customer Engagement Hub, this company is able to orchestrate the correct response to an abandoned cart depending on factors like abandoned subscription tier, account status and lead score.

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  • The Seven Secrets of Strategic Segmentation

    The Seven Secrets of Strategic Segmentation

    Markets use segmentation to address a range of problems—short term and long; tactical and strategic. Here are the seven secrets of strategically creating, using and updating market segments.

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  • It's Time for Banks to Stop Targeting "Millennials"

    It's Time for Banks to Stop Targeting "Millennials"

    If you're trying to target the "millennial" persona, you're making a mistake. Instead, banks should be defining their segment audiences based on needs, or Jobs-to-be-Done.

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  • The 2 Main Ways to Use Machine Learning in Your Marketing

    The 2 Main Ways to Use Machine Learning in Your Marketing

    Machine learning is a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. See how.

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  • FiServ Marketers: How to Overcome Confirmation Bias and Loss Aversion

    FiServ Marketers: How to Overcome Confirmation Bias and Loss Aversion

    We helped our fictional client to overcome his mental accounting bias, but we have more biases to overcome: confirmation bias and loss aversion, both typically occurring later in the buyer's journey.

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  • Why We Need More Human Marketing0:57

    Why We Need More Human Marketing

    www.hartehanks.com/human

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  • Bobbi Brown Wields the Power of the Experience Center

    Bobbi Brown Wields the Power of the Experience Center

    An experience center is a physical location that bridges the gap between ecommerce and brick and mortar.

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  • Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    While facing significant challenges, brick and mortar is far from dead or dying; on the other hand, it plays a key role in retail success.

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  • Understand Your Buyers in the Moment to Humanize their Journeys1:17

    Understand Your Buyers in the Moment to Humanize their Journeys

    www.hartehanks.com/human

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  • CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing

    CRM 3.0 Using Technology to Bring Human Interaction Back to Marketing

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  • Who Drives Brand Meaning: The Marketer or the Consumer?

    Who Drives Brand Meaning: The Marketer or the Consumer?

    Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, discuss whether marketers should anticipate a continued minor role in the process of defining meaning.

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  • Market Segmentation at its Simplest0:35

    Market Segmentation at its Simplest

    www.hartehanks.com/human

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  • Persona Myopia Ruins Digital Marketing

    Persona Myopia Ruins Digital Marketing

    Marketers must guard against letting personas and associated response algorithms interfere with listening to what the customer is really saying in the moment.

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  • How Brick and Mortar Can Compete in a Digital World

    How Brick and Mortar Can Compete in a Digital World

    Marketing experts like CMO Tami Mohney and Professor Scott Neslin discuss the challenges of retail marketing at a recent Harte Hanks Marketing Advisory Board meeting.

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