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Welcome to Harte Hanks Resource Center, you'll find the latest thought leadership, news, and advice. Digest your favorite content with our white papers, blog, or by downloading some of our premium content.

  • How To Manage The Current Capacity Crisis In Logistics

    How To Manage The Current Capacity Crisis In Logistics

    While there isn’t an easy to way solve for the current logistics capacity crisis, there are ways for shippers to manage it. A common law of good business is developing strong relationships.

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  • On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer

    On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer

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  • Worksheet: How To Know If You Should Outsource Your Database

    Worksheet: How To Know If You Should Outsource Your Database

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  • How to Come Out on Top in the Face of InsurTech Disruption

    How to Come Out on Top in the Face of InsurTech Disruption

    The digital revolution has finally reached the insurance industry. Using a buyer's journey framework and ODI-based diagnostics provides the tools necessary to compete against insurtech disruptors.

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  • Data and Trust: 4 Pressing Risks for CMOs

    Data and Trust: 4 Pressing Risks for CMOs

    Since customer data are often managed by marketers, companies need their CMOs to take the lead on privacy. We see four major risks that must be managed immediately.

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  • 3 Steps for Nurturing Investment Clients Until They're Ready to Engage

    3 Steps for Nurturing Investment Clients Until They're Ready to Engage

    Since time is one of your most valuable assets as a financial advisor, you must look for ways to nurture not-yet-qualified leads efficiently and effectively without personal involvement.

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  • Harte Hanks Featured Vol 9 April 2018

    Harte Hanks Featured Vol 9 April 2018

    Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.

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  • Take Your Personas To The Next Level With Powerful Analytics

    Take Your Personas To The Next Level With Powerful Analytics

    Deliver the right message, with the right offering, designed to reach the audience at the right time. You can make this mission a reality by creating analytics-based personas.

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  • Turmoil in the Fulfillment Industry: Choose a Reliable Provider

    Turmoil in the Fulfillment Industry: Choose a Reliable Provider

    There's been a major change in fulfillment over the past 10 years. Some companies are suddenly exiting the playing field, and others are slowly backing away by not investing in systems.

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  • Why Cooperation Between Channels Means More Market Share in Pharmaceuticals

    Why Cooperation Between Channels Means More Market Share in Pharmaceuticals

    In-person sales can be enhanced through collaboration with telephone sales, and organizations can overcome political opposition by focusing all departments on the goal of increasing market share.

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  • How to Use Segmentation to Provide More Value to Insurance Buyers

    How to Use Segmentation to Provide More Value to Insurance Buyers

    The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • How B2B Marketers Need to Think About Personalization1:19

    How B2B Marketers Need to Think About Personalization

    For B2B marketers to be successful, they need to take personalization beyond a name in an email to consistently serving up contextual messaging that aligns with behavioral insights and the buyer's jou

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  • 10 Questions for Selecting a Fulfillment Provider

    10 Questions for Selecting a Fulfillment Provider

    Modern technology and operations management in your fulfillment process can deliver on both improved performance and reduced costs. This makes choosing the right fulfillment partner critical.

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  • How To Ensure Contact Center Agents Offer Top Customer Experiences

    How To Ensure Contact Center Agents Offer Top Customer Experiences

    Check out these best practices in hiring, training and evaluating agents to ensure quality staffing at your contact center— ultimately putting customer experience as the top priority.

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  • The Future of CRM

    The Future of CRM

    View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.

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  • 3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    A confluence of events is altering how consumers choose insurance. We’ve found three disarmingly straightforward marketing practices to roll with these changes.

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  • Why Storytelling is Important in B2B—and How to Get Started2:25

    Why Storytelling is Important in B2B—and How to Get Started

    Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.

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  • How Customer Data Integration Drives Sales Growth

    How Customer Data Integration Drives Sales Growth

    Our approach to CDI is a critical step toward ensuring your martech stack can perform optimally—and you have the insights and ability to converse contextually with customers. See how it wo

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  • Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.

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