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Welcome to Harte Hanks Resource Center, you'll find the latest thought leadership, news, and advice. Digest your favorite content with our white papers, blog, or by downloading some of our premium content.

  • Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.

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  • The 5 Pillars of Best-in-Class Marketing2:28

    The 5 Pillars of Best-in-Class Marketing

    Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho

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  • How to Get Started with Machine Learning and Artificial Intelligence

    How to Get Started with Machine Learning and Artificial Intelligence

    To compete in a digital world, companies must focus on creating personalized experiences throughout the customer journey—machine learning and AI can help. Here's how to get started.

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  • Office Equipment Leader Centralizes Global Marketing with Signal Hub

    Office Equipment Leader Centralizes Global Marketing with Signal Hub

    See how this global office supplier centralized its marketing with a cloud-hosted big data platform. Goals include improving the value proposition, product design, customer cross-sell and more.

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  • CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    A recent Gartner Survey reveals that CMOs are facing a number of challenges in regards to relationships with finance and IT, marketing technology, and business strategy. Here's how to overcome them.

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  • Interpret B2B Buyer Signals with Artificial Intelligence

    Interpret B2B Buyer Signals with Artificial Intelligence

    How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.

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  • Harte Hanks Featured Vol 2 Sept 2017

    Harte Hanks Featured Vol 2 Sept 2017

    This month’s digest contains insights from marketing leaders Korey Thurber, Philip Kotler and Cheryl Strauss Einhorn. Hear their thoughts on marketing strategy, machine learning and more.

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  • Nordstrom Local: A Test in Disrupting Amazon

    Nordstrom Local: A Test in Disrupting Amazon

    John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—and Nordstrom Local seems to be a perfect example.

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  • Chatbots: A New Opportunity in Financial Services

    Chatbots: A New Opportunity in Financial Services

    While you are trying to provide access to your customers in all available channels—mobile, web, brick and mortar, etc.—your customers are demanding access on their terms. Enter chatbots.

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  • Tailoring Conversations with Artificial Intelligence1:15

    Tailoring Conversations with Artificial Intelligence

    www.hartehanks.com/human As humans, we have an infinite capacity to adjust our conversations in real time based on others' turns in the conversation. Digital marketing needs to act this way, too, and

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  • Sony Makes Marketing Human, Achieves Superior Results

    Sony Makes Marketing Human, Achieves Superior Results

    This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.

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  • What Customers Really, Really Want from Brands1:06

    What Customers Really, Really Want from Brands

    We are the masters of our journey. The thinkers, the doers, the thought leaders and review readers. The connected generation you're all talking about. Here's what we really, really want from brands.

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  • Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.

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  • Fortune 100 Retailer Deploys Signal Hub to Drive Business

    Fortune 100 Retailer Deploys Signal Hub to Drive Business

    A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. This left a need to fill a $1.5B gap from lost sales and impulse buys from tobacco customers.

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  • 3 Ways to Use Machine Learning in Your Marketing

    3 Ways to Use Machine Learning in Your Marketing

    Marketers can take advantage of machine learning in innumerable ways, but there are a few capabilities that will really help to supercharge marketing performance.

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  • Chatbots Are All the Rage—Here's How to Train Them

    Chatbots Are All the Rage—Here's How to Train Them

    Anubhav Mishra, Head of Connected Customer Experience for Americas at Wipro Ltd., builds and trains chatbots. Here, he provides an overview on how to train them.

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  • Reading Buyer Signals for Human Marketing1:10

    Reading Buyer Signals for Human Marketing

    www.hartehanks.com/human Buyers leave digital signals behind. Marketers must learn to understand them.

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  • Content's Highest Calling0:47

    Content's Highest Calling

    www.hartehanks.com/human Harte Hanks CMO Frank Grillo chats about content as the digital equivalent to a face-to-face conversation.

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  • Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution

    Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution

    Panasonic Business in an effort to consolidate multiple international business developments sought to find a single agency that could generate high-quality leads with native speakers in each country.

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  • One-to-Moment Marketing0:51

    One-to-Moment Marketing

    www.hartehanks.com/human Frank Grillo, Harte Hanks CMO, discusses the role of personas and the buyer's journey in one-to-moment marketing.

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