Aaron Ludwig

Aaron is VP, Global Strategic Accounts at Harte Hanks. For 18+ years, Aaron has been building integrated direct marketing solutions for global B2B firms. He's had the pleasure of working with top technology and manufacturing brands building solutions that support their needs and successfully deliver their desired results.

  • The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.

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  • 10 Benefits of Outsourcing Your Marketing Database

    10 Benefits of Outsourcing Your Marketing Database

    The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.

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  • How Much Does a Marketing Database Cost? Here are the Details

    How Much Does a Marketing Database Cost? Here are the Details

    There are several reasons, intersecting both IT and marketing, why a company would choose to install a database marketing solution on its own.

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  • Worksheet: How To Know If You Should Outsource Your Database

    Worksheet: How To Know If You Should Outsource Your Database

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  • The Four Key Functions of Any Good Marketing Database

    The Four Key Functions of Any Good Marketing Database

    Building and managing a marketing database is not merely about data warehousing. There are four core functionalities your database must provide to your marketing team. Check them out.

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