Aaron is VP, Global Strategic Accounts at Harte Hanks. For 18+ years, Aaron has been building integrated direct marketing solutions for global B2B firms. He's had the pleasure of working with top technology and manufacturing brands building solutions that support their needs and successfully deliver their desired results.
How Much Does a Marketing Database Cost? Here are the Details
There are several reasons, intersecting both IT and marketing, why a company would choose to install a database marketing solution on its own.