Alan Kittle

With over 25 years’ industry experience, Alan’s been leading award-winning integrated agency creative departments since 2006. He possesses extensive sector knowledge and is a master of the complete creative process – from brand creation to lead generation. He promotes his passion for big thinking and ‘ideas first, channels second’ mentality within his teams, by always looking for ways to encourage disruptive and brave creative decisions from his clients. Involved in all of Harte Hanks’ creative relationships with global brands including Samsung, Progressive, Bank of America and Sony, Alan loves creating ground-breaking content that wins awards and drives ROI.

  • Did the “Solo” Star Wars Trailer Doom the Film?

    Did the “Solo” Star Wars Trailer Doom the Film?

    In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possible about advertising and how we might avoid making similar mistakes in the future.

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  • Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.

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  • Exploring Data-Rich Opportunities Within Branded Realities

    Exploring Data-Rich Opportunities Within Branded Realities

    Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.

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  • Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National

    Social Hijacking of St. Patty’s vs. Mardi Gras: Global Beats National

    Is there a winning formula for brands looking be part of social buzz during major events and holidays? Nick LaBran, my fellow social intelligence guru at Harte Hanks, and I hypothesized that both...

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  • 2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback

    2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback

    No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in...

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  • Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    Pre-SXSW: Three Trends and Tracks That May Impact Your Marketing Plans in 2016

    As I prepare for my second pilgrimage to Austin, to immerse myself in all that is emerging and mind-blowing in our industry, I thought I’d curate some of the information the organizers are now...

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  • Technology Is Not a Substitute for Creativity

    Technology Is Not a Substitute for Creativity

    Marketing has always been a blend of art and science. But the rise of marketing technology has tilted the scales heavily towards the science end of the equation. This is not necessarily a bad...

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  • The Revolution Will Be Televised

    The Revolution Will Be Televised

    Smart B2B brands have been learning from their B2C cousins about wrapping messages up in a more appealing way for years. Some B2B players have a clear vision of the role video needs to play and...

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  • How to Get (and Stay!) Ahead of the Mobile Consumer: 5 Tips

    How to Get (and Stay!) Ahead of the Mobile Consumer: 5 Tips

    Snapchat. WhatsApp. Tumblr. Instagram. It seems that every day, a new must-have mobile app is being downloaded on smartphones and tablets across the globe. In the fast moving world of mobile, it’s...

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  • What the X in SXSWi Stands For.

    What the X in SXSWi Stands For.

    During my first trip to Austin’s annual union of Interactive, Film and Music Festivals, I’ve spotted a micro trend that I’m going to encourage my creative teams to bake into more of their...

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