Frank Grillo

Frank Grillo, CMO, brings creativity and an emphasis on customer centricity to the Harte Hanks brand. With more than 25 years of sales and marketing experience, Frank has helped many brands expand and transition their marketing strategies through periods of significant change, innovation and disruption in the marketplace. He is laser-focused on two of our clients’ critical needs—defining solutions for digital and data, and raising the Harte Hanks profile with external audiences like media, analysts and investors.

  • Hey, Marketers: I am a Person, Not a Persona

    Hey, Marketers: I am a Person, Not a Persona

    One of the most misused marketing tools is the persona—the archetype of a particular kind of customer. Here's why we need to think differently about personas.

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  • Generating True Customer Loyalty? TJX Cares for Community

    Generating True Customer Loyalty? TJX Cares for Community

    True brand loyalty cannot be earned by dolling out rewards or tier status alone. It takes more than that. Here's how TJX (and all retail brands) should move forward.

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  • Are We Pushing Content...or Facilitating Conversation?

    Are We Pushing Content...or Facilitating Conversation?

    The digital interface is laced with temptations to forget we are dealing with human beings. Content IS our digital conversation, and we must follow digital clues to provide the right content.

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  • How to Make Mail Part of Your One-to-Moment Marketing

    How to Make Mail Part of Your One-to-Moment Marketing

    There’s still an important place—and perhaps a great opportunity—for mail in a more contextual, more timely and more human approach to marketing. Here's the why and how.

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  • CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    A recent Gartner Survey reveals that CMOs are facing a number of challenges in regards to relationships with finance and IT, marketing technology, and business strategy. Here's how to overcome them.

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  • Do Customers Want Integrated Media?

    Do Customers Want Integrated Media?

    When marketers enthusiastically tee up the objective to integrate online and offline marketing, it is easy to get side-tracked. Where is the “customer” in “media integration”?

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  • Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    While facing significant challenges, brick and mortar is far from dead or dying; on the other hand, it plays a key role in retail success.

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  • Who Drives Brand Meaning: The Marketer or the Consumer?

    Who Drives Brand Meaning: The Marketer or the Consumer?

    Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, discuss whether marketers should anticipate a continued minor role in the process of defining meaning.

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  • Persona Myopia Ruins Digital Marketing

    Persona Myopia Ruins Digital Marketing

    Marketers must guard against letting personas and associated response algorithms interfere with listening to what the customer is really saying in the moment.

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  • Has Digital Marketing Evolved in Unforeseen Ways?

    Has Digital Marketing Evolved in Unforeseen Ways?

    A conversation between Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, on the future of digital marketing. Frank Grillo In 2007, John Deighton and Leora...

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  • Has Digital Marketing Evolved in Unforeseen Ways?

    Has Digital Marketing Evolved in Unforeseen Ways?

    A conversation between Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, on the future of digital marketing. Frank Grillo In 2007, John Deighton and Leora...

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  • Did Micro-Moments Ruin My Buyer’s Journey Maps?

    Did Micro-Moments Ruin My Buyer’s Journey Maps?

    Google indicates that mobile had a 20% increase in market share, while time per visit declined 18%. eMarketer predicts that by 2020 mobile will represent 74% of digital ad spending. These and...

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  • Did Micro-Moments Ruin My Buyer’s Journey Maps?

    Did Micro-Moments Ruin My Buyer’s Journey Maps?

    Google indicates that mobile had a 20% increase in market share, while time per visit declined 18%. eMarketer predicts that by 2020 mobile will represent 74% of digital ad spending. These and...

    Read Article
  • How to Capture More Buyers Earlier in their Journey: Response to McKinsey

    How to Capture More Buyers Earlier in their Journey: Response to McKinsey

      McKinsey and Company recently published an article called The new battleground for marketing-led growth that explains in detail why marketers need to “win attention for their brands at the very...

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  • How to Capture More Buyers Earlier in their Journey: Response to McKinsey

    How to Capture More Buyers Earlier in their Journey: Response to McKinsey

        McKinsey and Company recently published an article called The new battleground for marketing-led growth that explains in detail why marketers need to “win attention for their brands at the...

    Read Article
  • CMOs: This is the Year to Focus on Artificial Intelligence

    CMOs: This is the Year to Focus on Artificial Intelligence

    We all know by now that consumers are in the driver’s seat when it comes to marketing and the customer experience in 2017. To meet their ever-increasing expectations, we’ll need to get to know...

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  • ROA: The Most Important Marketing Metric in 2017

    ROA: The Most Important Marketing Metric in 2017

    We’ve been discussing the importance of meeting customer demands for context and personalization in 2017. So far, we have established that we need to think beyond one-to-one marketing and focus on...

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  • Great Marketers Will Focus on Small Data for Success This Year

    Great Marketers Will Focus on Small Data for Success This Year

    We’ve established that this is the year of the consumer. We’re living in The Age of ‘Me’, and that means that as marketers, we really need to understand who our customers and our prospects are—and...

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  • CMOs: Where Our Heads Need to be for Success in 2017

    CMOs: Where Our Heads Need to be for Success in 2017

    Reading through the many 2017 marketing predictions, there is one resounding theme: consumers are running the show. As Forrester says, all markets are on the move in response to consumer...

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