Karl Hellman is a new breed of consultant, speaker, and writer, combining fascinating “real life” marketing stories with powerful principles of marketing. Karl’s astuteness and humor quickly engage his clients and audiences, and he is a sought-after speaker and guest lecturer. He has been a guest teacher and speaker in corporate settings, as well as at a number of colleges and universities. He earned his Doctorate in Business Administration at Georgia State University, where his dissertation topic was “Optimizing Investment in Different Levels of Key Account Relationships.”
Karl is the founder and president of Resultrek, a global marketing and sales consulting, training and coaching firm dedicated to creating great marketers and sales people. In his practice he incorporates the principles and best practices outlined in 'The Customer Learning Curve', his dissertation, and other writings to help marketers collaborate with sales, operations, and customers to create and capture value.
The Magic Question: What’s as Important as Baseball?
First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks). Case study from Dr. Karl Hellman In our 3-second attention span world,...