As Marketing Services Manager, Ioana has more than 12 years experience in making sense of customer data and trying to figure out the context in which businesses can thrive. Amongst other things, Ioana specializes in transforming social conversation into actionable insights for large B2B tech clients, providing value through new and innovative ideas of doing business.
Pivoting Social Listening into Lead Generation: The B2B Story
The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.