Ioana Popescu

As Marketing Services Manager, Ioana has more than 12 years experience in making sense of customer data and trying to figure out the context in which businesses can thrive. Amongst other things, Ioana specializes in transforming social conversation into actionable insights for large B2B tech clients, providing value through new and innovative ideas of doing business.

  • Pivoting Social Listening into Lead Generation: The B2B Story

    Pivoting Social Listening into Lead Generation: The B2B Story

    The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.

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  • Cutting Through the Noise with Social Listening: The B2B Story

    Cutting Through the Noise with Social Listening: The B2B Story

    Social listening. If you’re not doing it, you’re missing out on a host of opportunities for your B2B business. Here's why and how to get started.

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