JD Metcalf

As Vice President, Marketing Strategy at Harte Hanks, JD has a consistent record of creating and executing marketing strategies that achieve industry-leading performance. For example, he has launched integrated campaigns that increased customer share of wallet by over $300 million. He has achieved customer retention 6.1% above industry peers by creating an automated one-to-one omnichannel new customer onboarding program. And JD has led the development, creation, and launch of customer loyalty CRM programs that consistently produced results 79% above industry average. He currently specializes in marketing in the financial services industry.

  • 4 Ways to Master Finding Households that are Ripe for Deposit Growth

    4 Ways to Master Finding Households that are Ripe for Deposit Growth

    A sound way to increase deposits is by strengthening relationships with existing customers. Check out four steps for growing deposits with a small but influential segment—affluent households.

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  • Customer Retention: Another Phase in the Buyer's Journey

    Customer Retention: Another Phase in the Buyer's Journey

    A critical step in retaining new customers is making sure they are fully onboarded and activated. Get started with the best practices in this post to improve your customer retention.

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  • 3 Ways Your Bank Needs to be Personalizing Its Marketing

    3 Ways Your Bank Needs to be Personalizing Its Marketing

    Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.

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  • The Path to Virtual Advisors Begins with Getting to Know your Customers

    The Path to Virtual Advisors Begins with Getting to Know your Customers

    Consumers are demanding a more personalized banking experience. Right now. If banks wait to offer this form of on-demand engagement, they risk being left behind.

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  • The Role of Jobs-to-be-Done in the Bank Branch Customer Experience

    The Role of Jobs-to-be-Done in the Bank Branch Customer Experience

    To keep physical locations relevant, banks need to look at delivering value through their branch experiences—based on customers' jobs to be done.

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  • What All Marketers Need to Know About Mobile Payment Apps

    What All Marketers Need to Know About Mobile Payment Apps

    It’s not mission accomplished after a customer has downloaded your mobile payment app. The real battle is for continued engagement.

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