Laura is a proven marketing leader in driving direct and digital, integrated marketing results. She brings over 20 years of experience to the Harte Hanks table, including experience in database-driven omnichannel marketing, strategic planning, brand management, acquisition, onboarding, cross-sell and portfolio management campaigns, advertising, and more.
How to Use AI for More Meaningful Marketing: 4 Steps
Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.