Laura Watson and Korey Thurber

Laura Watson, Director of Strategy, has 16 years of marketing strategy experience in the financial services industry, managing direct and digital marketing teams. Passionate about integrated, omnichannel marketing, Laura combines strategic insight with results-driven methodology to help clients prove the incremental value of their marketing efforts. In her spare time, she enjoys helping with her family’s winery and fifth generation maple syrup business.

  • IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    IoT and Micro-Moments: Optimizing Big and Small Data to drive Omnichannel Marketing

    In our last article we discussed how the advent of IoT is bringing marketers an overwhelming amount of data, behemoth data, that can be synthesized into usable knowledge that can drive more...

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  • IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    IoT and Micro-Moments Marketing: Leveraging Big Data to Improve the Customer Journey

    Being connected via wearables without your mobile device is already a reality with untethered Tech, like Android Wear and the Samsung Gear S2, which both support e-SIMs tapping into your...

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  • IoT and Micro-Moments Marketing: Opportunities and Pitfalls

    IoT and Micro-Moments Marketing: Opportunities and Pitfalls

    With the advent of smart technology, we are getting ever closer to the Orsen Wells imagined world of Big Brother oversight in everyday interactions…and many of us are starting to like it because...

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