Marla Schilling

Marla Schilling, Marketing Manager, focuses on digital marketing, demand generation and marketing communications. She earned her BS at Ithaca College, with studies in Health Sciences and her Master’s at the University of Northern Colorado, with studies in Exercise Physiology.

  • A Helpful Chatbot is "Best Friend" to Our Website Visitors

    A Helpful Chatbot is "Best Friend" to Our Website Visitors

    Chatbots are the future. See how we're integrating a chatbot—personalized after our office dog, Rocky—into our human marketing strategy.

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  • How We Use Live Chat for More Human Marketing

    How We Use Live Chat for More Human Marketing

    We were inspired to pursue live chat because we want to engage our clients and prospective clients through personal, human interactions. Here's what that looks like so far.

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  • Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.

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  • Introducing The Boutique: Why Our War Room Needed a New Name

    Introducing The Boutique: Why Our War Room Needed a New Name

    We needed to deliver every person who “walks into our store” a personal, meaningful interaction—regardless of her situation or where she is in the buyer's journey. Thus, The Boutique was born.

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  • The War Room: Our First Roadblock (of Many)

    The War Room: Our First Roadblock (of Many)

    In my last post, I touched on the importance of bringing the human back to marketing and that this would be the focus of our “war room.” I promised this post would give you a look into our first...

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  • The War Room: Our First Roadblock (of Many)

    The War Room: Our First Roadblock (of Many)

    In the story of our marketing war room, we've hit our first road block. Find out what it was and how it impacted our ability to market one-to-the-moment.

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  • The War Room: A Powerful Tool for Human Marketing

    The War Room: A Powerful Tool for Human Marketing

    One day, our CMO Frank told a bunch of us marketers that he wanted us to create a daily “war room.” I heard “war room” and immediately thought NASA Mission Control: headsets, walls of monitors,...

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  • The War Room: A Powerful Tool for Human Marketing

    The War Room: A Powerful Tool for Human Marketing

    Our daily War Room meetings help us to keep on top of our customer interactions—and react appropriately in the moments that matter. Check out how we got started.

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