Michael Behrenhausen

Michael is a Denver-based content writer for Harte Hanks specializing in marketing copywriting, editing and design. His hobbies include music, travel, film and reading.

  • How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    We continue to explore how both the Jobs-to-be-Done theory and ODI can be applied to marketing to better serve the customer. Have a look at our top-performing pieces from the first half of 2018.

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  • Our Top Retail Articles of 2018 H1—Catch Up Today

    Our Top Retail Articles of 2018 H1—Catch Up Today

    Good retail survives by creating customer experiences. We saw that throughout the first half of 2018 and have collected our must-read content on the subject. Hear about Best Buy, LL Bean and more.

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  • Not Practicing Human Marketing? Prepare to Lose Customers

    Not Practicing Human Marketing? Prepare to Lose Customers

    Brands face the risk of losing customers when they don't listen to the conversation that the consumer is having with them within their buyer's journey.

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  • It's Time To Talk About The Current and Future State of Retail

    It's Time To Talk About The Current and Future State of Retail

    Kim Whitler and Frank Grillo discuss how retail needs to focus on the customer, the many possible futures of brick and mortar, and how competitors should (and could) expose the weaknesses of Amazon.

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  • Banking on Disruption: Top Financial Services Content

    Banking on Disruption: Top Financial Services Content

    A summation of recent efforts to make marketing more human in the rapidly evolving world banks and financial institutions are challenged with navigating.

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  • Top 6 Buyer's Journey Pieces of 2017—Read On!

    Top 6 Buyer's Journey Pieces of 2017—Read On!

    We need to understand our buyers' journeys in order to add value for them every step of the way. A look through our 2017 content showcases a variety of thought leadership on the topic.

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  • Best 5 Marketing Technology Content Pieces of 2017

    Best 5 Marketing Technology Content Pieces of 2017

    Have a look back at our wrap up of the top performing martech content from the year and gain some insight into what changes we’ll see in the year to come.

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  • Top-Performing Retail Marketing Content of 2017

    Top-Performing Retail Marketing Content of 2017

    Will brick and mortar survive? How can you best achieve an in-the-moment, omnichannel experience? Can anyone beat Amazon? Take a look at our most-read retail marketing content for some answers.

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