As VP and Group Account Director in Harte Hanks' consumer and automotive practice, Mike balances instinct with analytics to build strategies that deliver results and drive revenue. He specializes in marketing strategy, digital marketing, CRM, analytics, insights, segmentation, consumer acquisition and retention. Mike also has experience working in retail, financial services and subscription services/telecommunications.
Why Automakers Must Fix the Digital Retail Experience
Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.