Mike Hastings

As VP and Group Account Director in Harte Hanks' consumer and automotive practice, Mike balances instinct with analytics to build strategies that deliver results and drive revenue. He specializes in marketing strategy, digital marketing, CRM, analytics, insights, segmentation, consumer acquisition and retention. Mike also has experience working in retail, financial services and subscription services/telecommunications.

  • Why Automakers Must Fix the Digital Retail Experience

    Why Automakers Must Fix the Digital Retail Experience

    Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.

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  • The Top Issues—And Opportunities—Facing Auto Marketers in 2018

    The Top Issues—And Opportunities—Facing Auto Marketers in 2018

    This post outlines three key industry evolutions that may be keeping automakers and their marketers up at night—but actually present the opportunities they need to gain that coveted market share.

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