As VP and Group Account Director in Harte Hanks' consumer and automotive practice, Mike balances instinct with analytics to build strategies that deliver results and drive revenue. He specializes in marketing strategy, digital marketing, CRM, analytics, insights, segmentation, consumer acquisition and retention. Mike also has experience working in retail, financial services and subscription services/telecommunications.
The Emerging Auto Subscription Opportunity
The public already lives in a subscription-based world. Taking the model to the automotive world simply caters to how today’s consumers view, use and buy cars.