Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut
Learn about managing a merger from someone who has been there, done that: CMO Aaron Chestnut, formerly of First Tennessee Bank. Then check out his other advice for financial services marketers.
The Big, Ambitious Future of Content Marketing
It's time for content marketers to grow into the strategic marketers they are destined to become, helping their brands find purpose and communicate it effectively through integrated conversations.
9 Content Marketing World Sessions You Don't Want to Miss
From Jay Acunzo to Jay Baer, Ann Handley to Tina Fey—here are the people I'm looking to hear from and the topics I want to learn about at Content Marketing World 2018.
How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys
View or download this ebook to check out a content marketing framework that brings together understanding of the customer and their journey to deliver real value in every interaction.
How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps
Content serves as our brand’s turn in the digital brand-buyer conversation. Learn how to audit your content and check out tips for filling the gaps in your library with agile content production.
Interview with Xerox’s Brian Carrier: Driving Engagement with a Global DataMart
Brian Carrier is the Vice President of Global Demand Generation, Data Insights and Marketing Technology at Xerox. We interviewed him about his key marketing challenges and how he's solving for them.
Customer Retention: A Framework to Follow and Pitfalls to Avoid
Scott Neslin, Ph.D., has worked with a group of fellow marketing experts to develop a framework for customer retention efforts and outlined the challenges brands can encounter along the way. Read on!
The Master of Mattress Shopping: Why Casper's Experience is Near Perfect
A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.
How to Develop Marketing Talent: Best Practices from Our Advisory Board
Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University, shares a collection of best practices for developing marketing talent with the Harte Hanks Marketing Advisory Board.
LL Bean Attacks the Issue of Product Returns—Will They be Successful?
Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.
Agile Marketing—Evolved. See How We're Doing It Now.
At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.
Big Bank Saves Big Money, Optimizes Mail
With the right industry know-how, you can optimize direct mail pieces, reducing costs through efforts like envelope changes, switching up the mail schedule and ensuring optimal postal discounts.
2018 Predictions from the Brightest Minds in Marketing
We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.
New Target Stores Focus on Customer Needs, Improve Experience
It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.
The Ancient Art of Storytelling—in Modern B2B Marketing
B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.
A Prisoner’s Dilemma? The Real Value in a Loyalty Program
From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.
Blast from the Past: What Has Changed In Marketing from 5 Years Ago?
Harte Hanks Marketing Advisory Board members discuss the biggest changes in marketing over the past five years. Hear from Ken Bernhardt, PhD, Aaron Chestnut, CMO, and Kay Lemon, PhD in these videos.
Agile Marketing in Practice: Here’s How We’re Doing It
The Boutique works daily on figuring out how to identify browsers, shoppers and buyers as they interact with our digital properties so that we can have contextual, human conversations with them.
Is Digital Really Low Return? Marketing Advisory Board Weighs In
The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.
How Successful Brands Can Prepare for Disruption
What can large, successful companies do to avoid being disintermediated or "cut out" as middlemen? The Harte Hanks Marketing Advisory Board discusses how companies can preemptively act.
Welcome to Harte Hanks Insights. From infographics and eBooks to case studies and award-winning videos, here you’ll find a wealth of useful resources to enjoy and share.
Welcome to the Harte Hanks Resource Center, home of our thought leadership content and views on unmissable trends and topics in the marketing world.