The Master of Mattress Shopping: Why Casper's Experience is Near Perfect
A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.
How to Develop Marketing Talent: Best Practices from Our Advisory Board
Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University, shares a collection of best practices for developing marketing talent with the Harte Hanks Marketing Advisory Board.
LL Bean Attacks the Issue of Product Returns—Will They be Successful?
Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.
Agile Marketing—Evolved. See How We're Doing It Now.
At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.
Big Bank Saves Big Money, Optimizes Mail
With the right industry know-how, you can optimize direct mail pieces, reducing costs through efforts like envelope changes, switching up the mail schedule and ensuring optimal postal discounts.
2018 Predictions from the Brightest Minds in Marketing
We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.
New Target Stores Focus on Customer Needs, Improve Experience
It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.
The Ancient Art of Storytelling—in Modern B2B Marketing
B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.
A Prisoner’s Dilemma? The Real Value in a Loyalty Program
From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.
Blast from the Past: What Has Changed In Marketing from 5 Years Ago?
Harte Hanks Marketing Advisory Board members discuss the biggest changes in marketing over the past five years. Hear from Ken Bernhardt, PhD, Aaron Chestnut, CMO, and Kay Lemon, PhD in these videos.
Agile Marketing in Practice: Here’s How We’re Doing It
The Boutique works daily on figuring out how to identify browsers, shoppers and buyers as they interact with our digital properties so that we can have contextual, human conversations with them.
Is Digital Really Low Return? Marketing Advisory Board Weighs In
The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.
How Successful Brands Can Prepare for Disruption
What can large, successful companies do to avoid being disintermediated or "cut out" as middlemen? The Harte Hanks Marketing Advisory Board discusses how companies can preemptively act.
The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton
Harte Hanks CMO Frank Grillo and Katherine Lemon, Ph.D., discuss how the digital age has changed the buyer's journey—and what retailers can do to meet evolving customer demands.
How to Inoculate Your Brand from Political Backlash: Interview with Elsie Maio
Elsie Maio is on a mission – to empower high performing businesses to profitably align with the wellbeing of humanity. Since 1994, she has been touted as a practical visionary in the field of high...
Are You Ready for the Future of Personal Data Privacy?
Have you ever imagined that each of us, as individuals, would own our personal data and be able to sell it to marketers? We may be headed in that direction. On January 1, the FCC rolled out new...
5 Powerful Lessons Social Media Marketers Can Learn from Trump. So Great!
We’ve been hearing a lot lately about Donald Trump’s tweets and tweeting behavior (like here and here and here). Dan Rather explains that this is because he is the first “social president,” just...
Giving Back to Philly in 2015 with Community Orchards
Giving back to the communities in which we live and work is a priority at Harte Hanks. Most people call this “corporate social responsibility.” We just like to think of it as being good neighbors....
4 Hacks to Keep Your Company’s Blog Content Flowing
As the managing editor of this blog, it’s my job to make sure we have a steady stream of new blog content. If you manage your own corporate blog (or even a personal blog), I’m sure you know how...
Uplift Modeling: Not So Scary After All (Case Study)
I’m not terrible with numbers. I’d even go so far to say that I’m data-driven in my marketing. But terms like incremental modeling and uplift modeling still sounded a little intimidating when I...
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