RIch Romig

Rich Romig is Executive Creative Director at Harte Hanks. Rich has over 22 years of experience in direct-response, general and healthcare advertising, with a special focus on CRM and eCRM for many top U.S. brands. He has worked on relationship marketing programs for well-known clients such as Mazda, Procter & Gamble, Ortho-McNeil, Horizon Blue Cross Blue Shield of New Jersey, and Johnson & Johnson.

  • When Insights are Anything but Insightful: Making Creative Briefs Better

    When Insights are Anything but Insightful: Making Creative Briefs Better

    Understanding the “why” behind what the audience is doing, feeling, buying (or ignoring)? THAT takes time, interrogation, and legwork. But this insight is critical to a strong creative brief.

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  • Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.

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