Scott Rhodes serves as head of Digital Delivery at Harte Hanks and a 20-year passionate veteran of the digital marketing and business consulting space. In his role, Scott oversees the global marketing platform teams, including Salesforce Marketing Cloud, Adobe Marketing Cloud, Eloqua, and Marketo. He also provides Harte Hanks clients with thought leadership and guidance on implementing digital marketing solutions to become best-in-class digital marketing organizations. Prior to Harte Hanks, Scott worked to support fortune 500 Brands’ digital transformations through other top agencies and startups in the marketing space, including Sapient | Razorfish and TMi (McCann Erickson). He has also has served as an advisor to technology firms, including Salesforce Marketing Cloud (ExactTarget).
How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution
Just one-third of all marketers listed “improved customer understanding” as a top area of investment, according to Bain Capital. But we must understand the customer for effective personalization.