Scott Rhodes

Scott Rhodes serves as head of Digital Delivery at Harte Hanks and a 20-year passionate veteran of the digital marketing and business consulting space. In his role, Scott oversees the global marketing platform teams, including Salesforce Marketing Cloud, Adobe Marketing Cloud, Eloqua, and Marketo. He also provides Harte Hanks clients with thought leadership and guidance on implementing digital marketing solutions to become best-in-class digital marketing organizations. Prior to Harte Hanks, Scott worked to support fortune 500 Brands’ digital transformations through other top agencies and startups in the marketing space, including Sapient | Razorfish and TMi (McCann Erickson). He has also has served as an advisor to technology firms, including Salesforce Marketing Cloud (ExactTarget).

  • How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    Just one-third of all marketers listed “improved customer understanding” as a top area of investment, according to Bain Capital. But we must understand the customer for effective personalization.

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  • Digital Transformation: A Framework for Auditing Where You Stand Today

    Digital Transformation: A Framework for Auditing Where You Stand Today

    The stakes are high, with internal and external pressures to transform quickly and meet customer demands. Here's how to get started with digital transformation.

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  • If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    If Customer Experience Is the Battlefield, Mobile Is the Weapon of Choice

    For most of us, our smartphone is practically an extension of our body. The vast majority of brands today, however, are struggling to orchestrate outstanding intuitive mobile customer experiences....

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