Steve Acuna, Director of Segment Marketing, specializes in go-to-market strategy and has been instrumental in developing Harte Hanks’ Game Board approach to market segmentation. He and his team are responsible for determining Harte Hanks target segments and developing and executing on strategic plans to reach these segments. Prior to Harte Hanks, Steve has been integral to developing market strategy at CenturyLink and Cypress Communications.
Stop Relying on Demographics Now: 3 Steps to Better B2B Personas
The single BEST way to build your buyer personas is to understand the situation and context for why your customers will purchase your product or services.