Steve Acuna, VP of Segment Marketing, specializes in go-to-market strategy and has been instrumental in developing Harte Hanks’ Game Board approach to market segmentation. He and his team are responsible for determining Harte Hanks target segments and developing and executing on strategic plans to reach these segments. Prior to Harte Hanks, Steve has been integral to developing market strategy at CenturyLink and Cypress Communications.
Why Consumer and Retail Brands Should Collaborate—Not Compete
If retail brands were to team up with the consumer brands they sell, they would both be able to better serve their customers. Here's why that's important.