Thea Crelin

Thea is a results-driven marketing leader with a history of integrating digital solutions with traditional experiential, and engagement marketing. She boasts an impressive record of acquiring new clients, exceeding new and existing client expectations, and positively impacting return on marketing investment. Thea's expertise lies in the financial services industry, encompassing B2B and B2C within banking, insurance and investment.

  • 3 Rules for Genuine Engagement in Tech-Enabled Insurance

    3 Rules for Genuine Engagement in Tech-Enabled Insurance

    Engagement is no small feat, especially when it comes to preventing alluring technologies from gamifying your prospects’ insurance choices. Don’t let the bells and whistle distract you.

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  • Analytics by the Bundle: 5 Customer Traits Insurers Should Know to Grow

    Analytics by the Bundle: 5 Customer Traits Insurers Should Know to Grow

    Five characteristics provide the answer for relating to insurance customers at a level that is genuine and long lasting. It takes reliable data collection and knowing which specific data to collect.

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  • How to Come Out on Top in the Face of InsurTech Disruption

    How to Come Out on Top in the Face of InsurTech Disruption

    The digital revolution has finally reached the insurance industry. Using a buyer's journey framework and ODI-based diagnostics provides the tools necessary to compete against insurtech disruptors.

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  • How to Use Segmentation to Provide More Value to Insurance Buyers

    How to Use Segmentation to Provide More Value to Insurance Buyers

    The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.

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  • 3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    A confluence of events is altering how consumers choose insurance. We’ve found three disarmingly straightforward marketing practices to roll with these changes.

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