Automotive

  • HHQ Vol 4 Fall 2018

    HHQ Vol 4 Fall 2018

    Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.

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  • The Emerging Auto Subscription Opportunity

    The Emerging Auto Subscription Opportunity

    The public already lives in a subscription-based world. Taking the model to the automotive world simply caters to how today’s consumers view, use and buy cars.

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  • Luxury Auto Brand Drives Customers to the Dealership Network for Service

    Luxury Auto Brand Drives Customers to the Dealership Network for Service

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  • Global DataView: Solution Overview

    Global DataView: Solution Overview

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  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

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  • Why Automakers Must Fix the Digital Retail Experience

    Why Automakers Must Fix the Digital Retail Experience

    Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.

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  • The Top Issues—And Opportunities—Facing Auto Marketers in 2018

    The Top Issues—And Opportunities—Facing Auto Marketers in 2018

    This post outlines three key industry evolutions that may be keeping automakers and their marketers up at night—but actually present the opportunities they need to gain that coveted market share.

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  • “Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

    “Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

    The trend toward personalized marketing is global. Today, across the world, buyers expect companies to interact with them as individuals, on a personal level, in a timely fashion, and with...

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  • Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.

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  • Maximizing Customer Lifetime Value in the Automotive Industry

    Maximizing Customer Lifetime Value in the Automotive Industry

    How to get over what is keeping you up at night And, I don’t just mean those crazy neighbors next door. In your competitive market, how can you keep pace with customer needs? How can you be...

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