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HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Why Automakers Must Fix the Digital Retail Experience
Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.
The Top Issues—And Opportunities—Facing Auto Marketers in 2018
This post outlines three key industry evolutions that may be keeping automakers and their marketers up at night—but actually present the opportunities they need to gain that coveted market share.
“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin
The trend toward personalized marketing is global. Today, across the world, buyers expect companies to interact with them as individuals, on a personal level, in a timely fashion, and with...
Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer
This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.
Maximizing Customer Lifetime Value in the Automotive Industry