This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
Faced with several challenges in achieving this goal, they selected Harte Hanks as their end-to-end partner on this path toward customer-centric marketing.
“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin
The trend toward personalized marketing is global. Today, across the world, buyers expect companies to inte...
Maximizing Customer Lifetime Value in the Automotive Industry
How to get over what is keeping you up at night And, I don’t just mean those crazy neighbors next door. In ...
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