This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
Faced with several challenges in achieving this goal, they selected Harte Hanks as their end-to-end partner on this path toward customer-centric marketing.
“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin
The trend toward personalized marketing is global. Today, across the world, buyers expect companies to inte...
Your Favorite Car Companies Are About to Look Very Different https://t.co/XbDoa21VUi #automotive https://t....
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