Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

May 16, 2017

This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.

Faced with several challenges in achieving this goal, they selected Harte Hanks as their end-to-end partner on this path toward customer-centric marketing.

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“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin
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