B2B

  • Accounts are People, Too—Applying Personas Through Account-Based Marketing

    Accounts are People, Too—Applying Personas Through Account-Based Marketing

    In this second installment of our four-part series about account-based marketing, we venture into selective accounting and developing personas by analyzing the events that shape the client’s needs.

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  • Pioneering Automation in The Boutique with Signal Hub

    Pioneering Automation in The Boutique with Signal Hub

    An automated process will allow us to have more time to focus on personalized outreach efforts based on the digital customer signals we uncover.

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  • Are You Ready for Account-Based Marketing? 5 Key Ingredients

    Are You Ready for Account-Based Marketing? 5 Key Ingredients

    Account-based marketing, or ABM, involves deep insights employed to inform and tailor precise messaging for specific accounts, rather than individuals or industries. Are you practicing it?

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  • How to Come Out on Top in the Face of InsurTech Disruption

    How to Come Out on Top in the Face of InsurTech Disruption

    The digital revolution has finally reached the insurance industry. Using a buyer's journey framework and ODI-based diagnostics provides the tools necessary to compete against insurtech disruptors.

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  • Harte Hanks Featured Vol 9 April 2018

    Harte Hanks Featured Vol 9 April 2018

    Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.

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  • Take Your Personas To The Next Level With Powerful Analytics

    Take Your Personas To The Next Level With Powerful Analytics

    Deliver the right message, with the right offering, designed to reach the audience at the right time. You can make this mission a reality by creating analytics-based personas.

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • How B2B Marketers Need to Think About Personalization1:19

    How B2B Marketers Need to Think About Personalization

    For B2B marketers to be successful, they need to take personalization beyond a name in an email to consistently serving up contextual messaging that aligns with behavioral insights and the buyer's jou

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  • Content is Still King for B2B Marketers1:03

    Content is Still King for B2B Marketers

    DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.

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  • How B2B Marketers Should Use Artificial Intelligence1:14

    How B2B Marketers Should Use Artificial Intelligence

    Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.

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  • How To Ensure Contact Center Agents Offer Top Customer Experiences

    How To Ensure Contact Center Agents Offer Top Customer Experiences

    Check out these best practices in hiring, training and evaluating agents to ensure quality staffing at your contact center— ultimately putting customer experience as the top priority.

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  • The Future of CRM

    The Future of CRM

    View or download this ebook to see how you can incorporate real-time, dynamic marketing into your go-to-market approach to engage customers throughout their individual journeys.

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  • Why Storytelling is Important in B2B—and How to Get Started2:25

    Why Storytelling is Important in B2B—and How to Get Started

    Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.

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  • Marketers, Are You GDPR Ready?

    Marketers, Are You GDPR Ready?

    The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.

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  • Meeting Visitors “Face-to-Face” Thanks to Automation

    Meeting Visitors “Face-to-Face” Thanks to Automation

    We’re bringing technological automation to our Boutique, while still offering a human conversation to website visitors.

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  • IBM Uses Social Listening for ABM1:21

    IBM Uses Social Listening for ABM

    Some B2B brands are doing great account based marketing. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains how IBM is successfully using social listening to drive their ABM efforts.

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  • Mistakes Brands Make with ABM0:51

    Mistakes Brands Make with ABM

    Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).

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  • What is Account Based Marketing (ABM)?1:04

    What is Account Based Marketing (ABM)?

    Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.

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  • Tech Company Mines Unstructured Data to Drive New Business

    Tech Company Mines Unstructured Data to Drive New Business

    A major technology company was interested in recognizing and capturing business change indicators related to their offerings. However, they lacked the tools to mine and extract the data from the web.

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  • Customer Support Channels to Master in 2018

    Customer Support Channels to Master in 2018

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