3 #B2B Case Studies That Prove the Power of CTAs https://t.co/bFX3Uc484q #buyersjourney https://t.co/gtPmtS...
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Global Semiconductor Manufacturer Saves Big with Print-on-Demand
The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.
GE: Winning with Disruption and Return on Attention
GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wind turbines both interesting and accessible to its customers. Here's how.
Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services
With a global management structure overseeing the brand’s regional teams, this technology company was able to improve marketing efficiency and productivity, reducing costs.
How to Use Buyer Personas to Improve B2B Customer Experience
Customer experience marketing is a proven antidote to the complex buyer journeys that characterize the B2B sector today. The goal is to serve highly relevant content to buyers in the right place...
Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub
By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.
The Ancient Art of Storytelling—in Modern B2B Marketing
B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.
Technology Giant Increases New Buyers by 289% with Social Intelligence
Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.
Office Equipment Leader Centralizes Global Marketing with Signal Hub
See how this global office supplier centralized its marketing with a cloud-hosted big data platform. Goals include improving the value proposition, product design, customer cross-sell and more.
Interpret B2B Buyer Signals with Artificial Intelligence
How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
Panasonic Business in an effort to consolidate multiple international business developments sought to find a single agency that could generate high-quality leads with native speakers in each country.
Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine
A U.S.-based technology company faced increased pressure from competitors stealing market share from their flagship product. To protect and grow revenue they had to strengthen their marketing efforts.
How to Personalize Your B2B Marketing with Artificial Intelligence
What to do with data – how to transform it, disseminate it, render it usable – is the topic du jour for B2B marketers, and this is where artificial intelligence, or AI, enters the conversation.
Stop Relying on Demographics Now: 3 Steps to Better B2B Personas