Harte Hanks Featured Vol 9 April 2018

April 12, 2018

Letter from the Editor:

Welcome to the April issue of Featured. There was certainly no scarcity of good marketing content to choose from this month.

Let’s start with Toys“R”Us . The childhood icon is closing its doors. What went wrong? How could they have avoided this fate? I’ve brought back a piece from October that explores how Toys“R”Us  could have saved its stores. If your brand has a brick and mortar presence, click through to learn from their mistakes.

Next up, agile marketing. You’ve got to be nimble and learn fast these days. Check out how our own team has been evolving our agile marketing approach and how our creative team works to develop agile creative.

Finally, explore some of the big issues facing brands today on MarketingJournal.org. Phil Kotler provides his take on brand activism and brandshaming, and John Hagel discusses why more brands need to adopt a feminine archetype to succeed.

As always, I hope you find some value in this month’s content. Please reach out if you have any feedback.

Best regards,

NICOLE BUMP
DIRECTOR, CONTENT MARKETING
nicole.bump@hartehanks.com

Previous Article
How to Come Out on Top in the Face of InsurTech Disruption
How to Come Out on Top in the Face of InsurTech Disruption

The digital revolution has finally reached the insurance industry. Using a buyer's journey framework and OD...

Read More
Take Your Personas To The Next Level With Powerful Analytics
Take Your Personas To The Next Level With Powerful Analytics

Deliver the right message, with the right offering, designed to reach the audience at the right time. You c...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated