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How B2B Marketers Should Use Artificial Intelligence

April 5, 2018

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Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.

Hear more of DeShelia's insights on using AI in B2B in this post: 3 Ways to Improve B2B Lead Gen with Personalization

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