The use of social media channels continues to grow. With over one-third of the world’s population on social media, all signs point to further growth. But companies are falling short in their efforts to harness social media. Last year, The CMO Survey found that almost half of firms (44.1%) say they haven’t been able to show the […]
How to use #SEO to influence #B2B buyers at every stage of the buyer’s journey https://t.co/jjSd4LCqtm http...
Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.
Other content in this Stream
Marketers, Are You GDPR Ready?
The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.
Meeting Visitors “Face-to-Face” Thanks to Automation
We’re bringing technological automation to our Boutique, while still offering a human conversation to website visitors.
IBM Uses Social Listening for ABM
Some B2B brands are doing great account based marketing. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains how IBM is successfully using social listening to drive their ABM efforts.
Mistakes Brands Make with ABM
Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).
What is Account Based Marketing (ABM)?
Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.
Tech Company Mines Unstructured Data to Drive New Business
A major technology company was interested in recognizing and capturing business change indicators related to their offerings. However, they lacked the tools to mine and extract the data from the web.
Customer Support Channels to Master in 2018
Who Will Be the First to Master Video Customer Support?
Video as customer support is a deceptively demanding channel. And because it's relatively early on in the gestation, many businesses haven't figured out how to use video to its full potential.
Through-Sourcing: How to Outsource Key Business Functions with Confidence
Using a knowledgeable team of employees already familiar with the brand, through-sourcing presents the opportunity to reduce costs, increase efficiency and maintain control of outsourced functions.
3 Customer Support Channels You Need to Master in 2018
Brands should be sure to master well-established customer support channels before moving on to new and impressive technologies.
Customer Support Channels to Master in 2018
Before moving into new and impressive technologies to improve support and customer experience, brands need to master well-established channels like social, video and web-based support first.
Three Brands See Success with Marketing Automation Services
Check out three examples of how we were able to help these B2B clients improve their marketing automation processes, streamline campaign development, increase speed to market, and more.
Global Semiconductor Manufacturer Saves Big with Print-on-Demand
The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.
GE: Winning with Disruption and Return on Attention
GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wind turbines both interesting and accessible to its customers. Here's how.
Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services
With a global management structure overseeing the brand’s regional teams, this technology company was able to improve marketing efficiency and productivity, reducing costs.
How to Use Buyer Personas to Improve B2B Customer Experience
Customer experience marketing is a proven antidote to the complex buyer journeys that characterize the B2B sector today. The goal is to serve highly relevant content to buyers in the right place...
Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub
By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.
The Ancient Art of Storytelling—in Modern B2B Marketing
B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.
Technology Giant Increases New Buyers by 289% with Social Intelligence
Semiconductor Manufacturer Triples Online Sales with New eCommerce Site