The Ancient Art of Storytelling—in Modern B2B Marketing
B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and u...
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Reap the Rewards of Understanding Your Credit Card Customer's Journeys With These Key Points
Whether co-branding your card or providing your own rewards, credit cards are an important growth tool for banks and credit unions to acquire new customers and offer existing ones continued value.
Harte Hanks Featured September 2018
Featured is a monthly wrap-up of Harte Hanks top marketing thought leadership.
HHQ Vol 4 Fall 2018
Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.
How to Be a Better Content Writer: Lessons from CMWorld
When creating your content, utilize classic storytelling methods to ensure emotional engagement with your desired audience. A lesson learned from Content Marketing World 2018.
How to Enable Your Sales Team While Controlling Costs
The most efficient and effective way to to enable your sales team is with an online portal that keeps your sales reps—both inside and outside—on the same page when ordering. See how.
Harte Hanks Featured August 2018
Welcome to Featured. This month, check out insightful content on fractional attribution, blockchain and what B2B marketers can learn from Delta. Dive in today!
Leading Insurance Provider Improves Acquisition To Increase Bottom Line
Payment Processing Company Breaks into a New Market with Audience-Led Insights
Wealth Management Leader Enables Advisors with State-of-the-Art Fulfillment
CRM 3.0 and the New Era in Pipeline Marketing
The first step is to make the leap from driving lead volume to maximizing pipeline quality and quantity. Then the challenge is to harness technology to simulate live conversation in CRM 3.0.
The Four Choices for Outsourcing Your Marketing Database—And Tips for Success
If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.
10 Benefits of Outsourcing Your Marketing Database
The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.
A Well-Executed Rewards Program Benefits You and Your Customers
A rewards program isn’t just a way for brands to give back to their customers. A solid program can help drive and build customer loyalty, deepen engagement and even attract new customers.
Luxury Auto Brand Drives Customers to the Dealership Network for Service
Drop Off and Pick Up: eCommerce as Fulfillment's Newest Frontier
Delivery options for ecommerce fulfillment are proliferating. So, how can you take advantage of these fulfillment delivery innovations?
How Marketing Can Help Put Outcome Selling to Work
Marketing can support outcome-based selling by developing an understanding of customer needs and supporting a consultative approach that provides industry and market insights.
Pivoting Social Listening into Lead Generation: The B2B Story
The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.
Realtors Achieve Flawless Delivery on Personalized Direct Mail Programs
Banking on Bots
What Does Blockchain Mean for the CMO?