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Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.
Office Equipment Leader Centralizes Global Marketing with Signal Hub
See how this global office supplier centralized its marketing with a cloud-hosted big data platform. Goals include improving the value proposition, product design, customer cross-sell and more.
Interpret B2B Buyer Signals with Artificial Intelligence
How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
Panasonic Business in an effort to consolidate multiple international business developments sought to find a single agency that could generate high-quality leads with native speakers in each country.
Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine
A U.S.-based technology company faced increased pressure from competitors stealing market share from their flagship product. To protect and grow revenue they had to strengthen their marketing efforts.
How to Personalize Your B2B Marketing with Artificial Intelligence
What to do with data – how to transform it, disseminate it, render it usable – is the topic du jour for B2B marketers, and this is where artificial intelligence, or AI, enters the conversation.
Stop Relying on Demographics Now: 3 Steps to Better B2B Personas
The single BEST way to build your buyer personas is to understand the situation and context for why your customers will purchase your product or services.
“Social Media: Considerations for B2C vs. B2B” – Frank Grillo