B2C

  • A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.

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  • Nordstrom Local: A Test in Disrupting Amazon

    Nordstrom Local: A Test in Disrupting Amazon

    John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—and Nordstrom Local seems to be a perfect example.

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  • Fortune 100 Retailer Deploys Signal Hub to Drive Business

    Fortune 100 Retailer Deploys Signal Hub to Drive Business

    A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. This left a need to fill a $1.5B gap from lost sales and impulse buys from tobacco customers.

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  • Sony Makes Marketing Human, Achieves Superior Results

    Sony Makes Marketing Human, Achieves Superior Results

    This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.

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  • Retail Marketing in 2017: Approaches CMOs Need to Know

    Retail Marketing in 2017: Approaches CMOs Need to Know

    Micro-moments, the buyer's journey, experience centers, competing against Amazon...get insights into each with this compilation of top retail articles.

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  • The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton

    The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton

    Harte Hanks CMO Frank Grillo and Katherine Lemon, Ph.D., discuss how the digital age has changed the buyer's journey—and what retailers can do to meet evolving customer demands.

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  • Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.

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  • Bobbi Brown Wields the Power of the Experience Center

    Bobbi Brown Wields the Power of the Experience Center

    An experience center is a physical location that bridges the gap between ecommerce and brick and mortar.

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  • Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    While facing significant challenges, brick and mortar is far from dead or dying; on the other hand, it plays a key role in retail success.

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  • “Social Media: Considerations for B2C vs. B2B” – Frank Grillo

    The use of social media channels continues to grow. With over one-third of the world’s population on social media, all signs point to further growth. But companies are falling short in their...

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  • Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.

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  • Online Retailer Attracts New Clients with Direct Mail

    Online Retailer Attracts New Clients with Direct Mail

    This luxury retail consignment company rolled out new, integrated direct mail programs to complement the company’s digital marketing operations—reaching tens of thousands more customers monthly.

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  • Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers

    Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers

    This household consumer electronics brand reduced postage costs by 20% and cuts delivery time in half with a Harte Hanks fulfillment solution.

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  • The Convergence of Digital and Physical Shopping Experiences

    The Convergence of Digital and Physical Shopping Experiences

    Historically, brick-and-mortar retailers have approached development of their online storefronts fatalistically. Companies thought that increasing online business couldn’t happen without poaching...

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  • The Magic Question: What’s as Important as Baseball?

    The Magic Question: What’s as Important as Baseball?

    First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks). Case study from Dr. Karl Hellman In our 3-second attention span world,...

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  • Retailers: What You Need to Learn from Holiday 2016

    Retailers: What You Need to Learn from Holiday 2016

    For years, retailers have been told that to compete in the new ecommerce world, they need to have a well-established omnichannel organization. The 2016 holiday season proves that the time has...

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  • Retailers: What You Need to Know to Win Against All-Powerful Amazon

    Retailers: What You Need to Know to Win Against All-Powerful Amazon

    Many retailers are beginning to feel like competing with a dominant force like Amazon is a losing battle. In the recent article “Can your brand win vs. Amazon?,” eBags.com CEO Mike Edwards...

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