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  • Top Fiserv Content of 2017

    Top Fiserv Content of 2017

    A summation of recent efforts to make marketing more human in the rapidly evolving world banks and financial institutions are challenged with navigating.

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  • Top 6 Buyer's Journey Pieces of 2017—Read On!

    Top 6 Buyer's Journey Pieces of 2017—Read On!

    We need to understand our buyers' journeys in order to add value for them every step of the way. A look through our 2017 content showcases a variety of thought leadership on the topic.

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  • 5 Myths on Outsourcing Customer Care...And How to Choose a Reliable Contact Center Partner

    5 Myths on Outsourcing Customer Care...And How to Choose a Reliable Contact Center Partner

    Some of the most-loved brands across industries outsource customer care with great success. The negative image of customer service is the result of several of myths—which we'll bust in this series.

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  • How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    How to Retain and Grow Retail Customers: Help Them Complete Their Jobs

    It’s important to provide a retail experience that caters to customer’s needs throughout the buyer’s journey—to both grow and retain your customer base.

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  • Big Bank Saves Big Money, Optimizes Mail

    Big Bank Saves Big Money, Optimizes Mail

    With the right industry know-how, you can optimize direct mail pieces, reducing costs through efforts like envelope changes, switching up the mail schedule and ensuring optimal postal discounts.

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  • Marketing Analytics 101: What You Need to Know in Graphic Form

    Marketing Analytics 101: What You Need to Know in Graphic Form

    All the data and analytics in the world doesn't help your marketing team if you don't know how to apply the right models based on what you're trying to achieve. Use this graphic as a starting point.

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  • Best 5 Marketing Technology Content Pieces of 2017

    Best 5 Marketing Technology Content Pieces of 2017

    Have a look back at our wrap up of the top performing martech content from the year and gain some insight into what changes we’ll see in the year to come.

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  • Top-Performing Retail Marketing Content of 2017

    Top-Performing Retail Marketing Content of 2017

    Will brick and mortar survive? How can you best achieve an in-the-moment, omnichannel experience? Can anyone beat Amazon? Take a look at our most-read retail marketing content for some answers.

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  • How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings

    How to 'Unbundle' Print and Logistics Costs to Uncover Big Savings

    Ask your print vendor to unbundle the costs of paper, print, and logistics—or even just print and logistics alone. Your sweetheart deal might not be as sweet as it seems.

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  • 2018 Predictions from the Brightest Minds in Marketing

    2018 Predictions from the Brightest Minds in Marketing

    We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.

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  • Hey, Marketers: I am a Person, Not a Persona

    Hey, Marketers: I am a Person, Not a Persona

    One of the most misused marketing tools is the persona—the archetype of a particular kind of customer. Here's why we need to think differently about personas.

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  • Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment

    Tech Company Goes on Tour: How to Ace Events with Expert Fulfillment

    Amidst skyrocketing growth, this technology company needed the ability to focus on their core business—not ordering, managing and shipping trade show materials. Enter expert fulfillment services.

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  • CMOs: How to Get Your Budget Back

    CMOs: How to Get Your Budget Back

    According to Gartner's recent CMO Spend Survey, CMOs are being asked to tighten their belts for the first time in the past several years. Here's what to do about it.

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  • Marks & Spencer Stores are Getting Customer Centricity Right—See How

    Marks & Spencer Stores are Getting Customer Centricity Right—See How

    Marks & Spencer CEO Steve Rowe recently explained in Marketing Week that the British multinational retailer is looking to use data to "make M&S great again." He's got the approach exactly right.

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  • GE: Winning with Disruption and Return on Attention

    GE: Winning with Disruption and Return on Attention

    GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wind turbines both interesting and accessible to its customers. Here's how.

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  • How to Get Your Share of the 2017 Holiday Shopping Pie

    How to Get Your Share of the 2017 Holiday Shopping Pie

    During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.

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  • New Target Stores Focus on Customer Needs, Improve Experience

    New Target Stores Focus on Customer Needs, Improve Experience

    It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.

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  • Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.

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  • 3 Ways Your Bank Needs to be Personalizing Its Marketing

    3 Ways Your Bank Needs to be Personalizing Its Marketing

    Customers are looking for a more personalized banking experience. Providing that experience will increase your ability to retain your current, profitable customers. Here are three places to start.

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  • Healthcare Thriller Starring an Unlikely Hero: Fulfillment!

    Healthcare Thriller Starring an Unlikely Hero: Fulfillment!

    A healthcare client had a defective product in the marketplace that could impact users’ health. They needed our assistance in communicating the issue—and time was of the essence.

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