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  • 3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan

    3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan

    Marketing plans work best when grounded in “moments that matter most,” a customer-centric view of mission-critical actions or experiences along the customer journey. See how to do it.

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  • The Most Important Lesson Toys R Us Can Teach Banks

    The Most Important Lesson Toys R Us Can Teach Banks

    Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.

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  • CRM 3.0 and the New Era in Pipeline Marketing

    CRM 3.0 and the New Era in Pipeline Marketing

    The first step is to make the leap from driving lead volume to maximizing pipeline quality and quantity. Then the challenge is to harness technology to simulate live conversation in CRM 3.0.

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  • Google Trends: A Proven Tool to Uncover What Customers Really Think

    Google Trends: A Proven Tool to Uncover What Customers Really Think

    It’s getting harder and harder to discern what your customers are thinking because traditional forms of market research are losing their effectiveness. See how Google Trends can help.

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  • Infographic: Why Fractional Attribution is the Best Way to Measure MROI

    Infographic: Why Fractional Attribution is the Best Way to Measure MROI

    Check out why top-performing CMOs are relying on fractional attribution to improve their marketing efforts—and their return on investment—in this infographic.

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  • Supply Chain Execution Can Be a Sustainable Source of Competitive Advantage

    Supply Chain Execution Can Be a Sustainable Source of Competitive Advantage

    Supply chain execution for some firms is an increasingly critical dimension of marketing, differentiation, and defensible competitive advantage.

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  • The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.

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  • 10 Benefits of Outsourcing Your Marketing Database

    10 Benefits of Outsourcing Your Marketing Database

    The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.

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  • A Well-Executed Rewards Program Benefits You and Your Customers

    A Well-Executed Rewards Program Benefits You and Your Customers

    A rewards program isn’t just a way for brands to give back to their customers. A solid program can help drive and build customer loyalty, deepen engagement and even attract new customers.

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  • Drop Off and Pick Up: eCommerce as Fulfillment's Newest Frontier

    Drop Off and Pick Up: eCommerce as Fulfillment's Newest Frontier

    Delivery options for ecommerce fulfillment are proliferating. So, how can you take advantage of these fulfillment delivery innovations?

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  • Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.

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  • How Marketing Can Help Put Outcome Selling to Work

    How Marketing Can Help Put Outcome Selling to Work

    Marketing can support outcome-based selling by developing an understanding of customer needs and supporting a consultative approach that provides industry and market insights.

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  • Pivoting Social Listening into Lead Generation: The B2B Story

    Pivoting Social Listening into Lead Generation: The B2B Story

    The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.

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  • Banking on Bots
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  • How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    We continue to explore how both the Jobs-to-be-Done theory and ODI can be applied to marketing to better serve the customer. Have a look at our top-performing pieces from the first half of 2018.

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  • The Technology You Need for Successful ABM: 6 Recommendations

    The Technology You Need for Successful ABM: 6 Recommendations

    Whether you are in the early stages of testing and learning ABM or employing it as a primary marketing strategy, these six fields of technology include tools and practices that can help you progress.

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  • Our Top Retail Articles of 2018 H1—Catch Up Today

    Our Top Retail Articles of 2018 H1—Catch Up Today

    Good retail survives by creating customer experiences. We saw that throughout the first half of 2018 and have collected our must-read content on the subject. Hear about Best Buy, LL Bean and more.

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  • Are You Ready to Support Your Digital Streaming Subscribers?

    Are You Ready to Support Your Digital Streaming Subscribers?

    If you're going to launch a streaming content offering, setting up your support center and its staff for success is key. Make sure you've answered these seven common questions.

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  • Infographic: How to Use Consumer Data on Social Media

    Infographic: How to Use Consumer Data on Social Media

    How can you be sure, as user's distrust of social platforms grow, your brands reputation isn't being dragged down as well? Responsible marketers have to ensure ethical and responsible use in social.

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  • 3 Ways to Use Social Listening to Build Better Marketing Strategies

    3 Ways to Use Social Listening to Build Better Marketing Strategies

    The knowledge you can obtain from social listening can be the foundation for creating a better marketing strategy. See how to better understand your brand health, your competitors and your industry.

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