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  • The Ancient Art of Storytelling—in Modern B2B Marketing

    The Ancient Art of Storytelling—in Modern B2B Marketing

    B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.

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  • Toys R Us Failure is from Customer Experience—Not Amazon

    Toys R Us Failure is from Customer Experience—Not Amazon

    While many attribute Toys R Us' bankruptcy to the continued decline of brick and mortar retail, this failure is not a matter of online vs. offline. It's a matter or failing to understand the customer.

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  • What All Marketers Need to Know About Mobile Payment Apps

    What All Marketers Need to Know About Mobile Payment Apps

    It’s not mission accomplished after a customer has downloaded your mobile payment app. The real battle is for continued engagement.

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  • Want a More Influential CMO Position? Step Up Today

    Want a More Influential CMO Position? Step Up Today

    Providing CMOs with a broader charter and more influence in the C-suite brings more opportunity to the company in terms of revenue growth and retention. But CMOs must be their own change agent.

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  • A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.

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  • Blast from the Past: What Has Changed In Marketing from 5 Years Ago?

    Blast from the Past: What Has Changed In Marketing from 5 Years Ago?

    Harte Hanks Marketing Advisory Board members discuss the biggest changes in marketing over the past five years. Hear from Ken Bernhardt, PhD, Aaron Chestnut, CMO, and Kay Lemon, PhD in these videos.

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  • Agile Marketing in Practice: Here’s How We’re Doing It

    Agile Marketing in Practice: Here’s How We’re Doing It

    The Boutique works daily on figuring out how to identify browsers, shoppers and buyers as they interact with our digital properties so that we can have contextual, human conversations with them.

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  • Is Digital Really Low Return? Marketing Advisory Board Weighs In

    Is Digital Really Low Return? Marketing Advisory Board Weighs In

    The Harte Hanks Marketing Advisory Board looks at the question of return on digital marketing in these three video clips.

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  • How Successful Brands Can Prepare for Disruption

    How Successful Brands Can Prepare for Disruption

    What can large, successful companies do to avoid being disintermediated or "cut out" as middlemen? The Harte Hanks Marketing Advisory Board discusses how companies can preemptively act.

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  • How to Get Started with Machine Learning and Artificial Intelligence

    How to Get Started with Machine Learning and Artificial Intelligence

    To compete in a digital world, companies must focus on creating personalized experiences throughout the customer journey—machine learning and AI can help. Here's how to get started.

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  • CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    CMOs, It’s Time for Some Reflection: Response to Gartner Survey

    A recent Gartner Survey reveals that CMOs are facing a number of challenges in regards to relationships with finance and IT, marketing technology, and business strategy. Here's how to overcome them.

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  • Interpret B2B Buyer Signals with Artificial Intelligence

    Interpret B2B Buyer Signals with Artificial Intelligence

    How do we put AI into action and create a two-sided, thoughtful conversation that adds value for the buyer? We need a strategy in place and the proper technology to implement it.

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  • Nordstrom Local: A Test in Disrupting Amazon

    Nordstrom Local: A Test in Disrupting Amazon

    John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—and Nordstrom Local seems to be a perfect example.

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  • Chatbots: A New Opportunity in Financial Services

    Chatbots: A New Opportunity in Financial Services

    While you are trying to provide access to your customers in all available channels—mobile, web, brick and mortar, etc.—your customers are demanding access on their terms. Enter chatbots.

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  • Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    Behind the Scenes: Our Unprecedented Journey Into Making Marketing Human

    We’re on a bold new mission to be human in our marketing. We’re figuring out how to operationalize this mission into processes—and then program technology to help us scale the operations.

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  • 3 Ways to Use Machine Learning in Your Marketing

    3 Ways to Use Machine Learning in Your Marketing

    Marketers can take advantage of machine learning in innumerable ways, but there are a few capabilities that will really help to supercharge marketing performance.

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  • Chatbots Are All the Rage—Here's How to Train Them

    Chatbots Are All the Rage—Here's How to Train Them

    Anubhav Mishra, Head of Connected Customer Experience for Americas at Wipro Ltd., builds and trains chatbots. Here, he provides an overview on how to train them.

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  • Machine Learning: Separating the Hype from Reality

    Machine Learning: Separating the Hype from Reality

    Machine learning is a form of AI that solves problems by using the massive processing power of computers to find patterns—and many companies are already using it to their advantage today. Here's how.

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  • What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    How do marketers make sense of the plethora of data at their fingertips? This is where Artificial Intelligence and “machine learning” swoop in to save the day.

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  • Introducing The Boutique: Why Our War Room Needed a New Name

    Introducing The Boutique: Why Our War Room Needed a New Name

    We needed to deliver every person who “walks into our store” a personal, meaningful interaction—regardless of her situation or where she is in the buyer's journey. Thus, The Boutique was born.

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