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  • Are You Ready for Account-Based Marketing? 5 Key Ingredients

    Are You Ready for Account-Based Marketing? 5 Key Ingredients

    Account-based marketing, or ABM, involves deep insights employed to inform and tailor precise messaging for specific accounts, rather than individuals or industries. Are you practicing it?

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  • How To Manage The Current Capacity Crisis In Logistics

    How To Manage The Current Capacity Crisis In Logistics

    While there isn’t an easy to way solve for the current logistics capacity crisis, there are ways for shippers to manage it. A common law of good business is developing strong relationships.

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  • How to Increase the Power of Your Financial Advisor Network

    By implementing success-sharing mechanisms among their network of financial advisors, wholesalers can reap measurable benefits. See the steps to getting started.

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  • How to Come Out on Top in the Face of InsurTech Disruption

    How to Come Out on Top in the Face of InsurTech Disruption

    The digital revolution has finally reached the insurance industry. Using a buyer's journey framework and ODI-based diagnostics provides the tools necessary to compete against insurtech disruptors.

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  • Data and Trust: 4 Pressing Risks for CMOs

    Data and Trust: 4 Pressing Risks for CMOs

    Since customer data are often managed by marketers, companies need their CMOs to take the lead on privacy. We see four major risks that must be managed immediately.

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  • 3 Steps for Nurturing Investment Clients Until They're Ready to Engage

    3 Steps for Nurturing Investment Clients Until They're Ready to Engage

    Since time is one of your most valuable assets as a financial advisor, you must look for ways to nurture not-yet-qualified leads efficiently and effectively without personal involvement.

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  • Turmoil in the Fulfillment Industry: Choose a Reliable Provider

    Turmoil in the Fulfillment Industry: Choose a Reliable Provider

    There's been a major change in fulfillment over the past 10 years. Some companies are suddenly exiting the playing field, and others are slowly backing away by not investing in systems.

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  • Why Cooperation Between Channels Means More Market Share in Pharmaceuticals

    Why Cooperation Between Channels Means More Market Share in Pharmaceuticals

    In-person sales can be enhanced through collaboration with telephone sales, and organizations can overcome political opposition by focusing all departments on the goal of increasing market share.

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  • How to Use Segmentation to Provide More Value to Insurance Buyers

    How to Use Segmentation to Provide More Value to Insurance Buyers

    The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • How To Ensure Contact Center Agents Offer Top Customer Experiences

    How To Ensure Contact Center Agents Offer Top Customer Experiences

    Check out these best practices in hiring, training and evaluating agents to ensure quality staffing at your contact center— ultimately putting customer experience as the top priority.

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  • 3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    A confluence of events is altering how consumers choose insurance. We’ve found three disarmingly straightforward marketing practices to roll with these changes.

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  • Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    Machine Learning: How to Turn Artificial Intelligence into Relevant Conversations

    ML occurs when computers take large sets of data and learn from them by tracking patterns, recognizing trends and making predictions. Check out these examples of machine learning in marketing.

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  • Marketers, Are You GDPR Ready?

    Marketers, Are You GDPR Ready?

    The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.

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  • Meeting Visitors “Face-to-Face” Thanks to Automation

    Meeting Visitors “Face-to-Face” Thanks to Automation

    We’re bringing technological automation to our Boutique, while still offering a human conversation to website visitors.

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  • Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Scott Neslin, Ph.D., has worked with a group of fellow marketing experts to develop a framework for customer retention efforts and outlined the challenges brands can encounter along the way. Read on!

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  • The Four Key Functions of Any Good Marketing Database

    The Four Key Functions of Any Good Marketing Database

    Building and managing a marketing database is not merely about data warehousing. There are four core functionalities your database must provide to your marketing team. Check them out.

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  • Marketing Notes from the Field—A Creative Perspective

    Marketing Notes from the Field—A Creative Perspective

    In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.

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  • The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.

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  • How to Develop Marketing Talent: Best Practices from Our Advisory Board

    How to Develop Marketing Talent: Best Practices from Our Advisory Board

    Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University, shares a collection of best practices for developing marketing talent with the Harte Hanks Marketing Advisory Board.

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