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  • The Four Choices for Outsourcing your Marketing Database—and 3 Tips for Success

    The Four Choices for Outsourcing your Marketing Database—and 3 Tips for Success

    If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.

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  • 10 Benefits of Outsourcing Your Marketing Database

    10 Benefits of Outsourcing Your Marketing Database

    The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.

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  • A Well-Executed Rewards Program Benefits Customers and You

    A Well-Executed Rewards Program Benefits Customers and You

    A rewards program isn’t just a way for brands to give back to their customers. A solid program can help drive and build customer loyalty, deepen engagement and even attract new customers.

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  • Drop Off and Pick Up: eCommerce—Fulfillment's Newest Frontier

    Drop Off and Pick Up: eCommerce—Fulfillment's Newest Frontier

    Delivery options for ecommerce fulfillment are proliferating. So, how can you take advantage of these fulfillment delivery innovations?

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  • Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    Welcome to the Party! How to Create Customer Growth through Successful Onboarding

    There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.

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  • How Marketing Can Help Put Outcome Selling to Work

    How Marketing Can Help Put Outcome Selling to Work

    Marketing can support outcome-based selling by developing an understanding of customer needs and supporting a consultative approach that provides industry and market insights.

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  • Pivoting Social Listening into Lead Generation: The B2B Story

    Pivoting Social Listening into Lead Generation: The B2B Story

    The information you gather via social listening provides the ideal insight for driving new, relevant conversations which are likely to result in more sales and better results. This is social selling.

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  • Banking on Bots
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  • How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    How to Apply the Jobs-to-be-Done Theory to Marketing: 5 Must-Read Articles

    We continue to explore how both the Jobs-to-be-Done theory and ODI can be applied to marketing to better serve the customer. Have a look at our top-performing pieces from the first half of 2018.

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  • The Technology You Need for Successful ABM: 6 Recommendations

    The Technology You Need for Successful ABM: 6 Recommendations

    Whether you are in the early stages of testing and learning ABM or employing it as a primary marketing strategy, these six fields of technology include tools and practices that can help you progress.

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  • Our Top Retail Articles of 2018 H1—Catch Up Today

    Our Top Retail Articles of 2018 H1—Catch Up Today

    Good retail survives by creating customer experiences. We saw that throughout the first half of 2018 and have collected our must-read content on the subject. Hear about Best Buy, LL Bean and more.

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  • Are You Ready to Support Your Digital Streaming Subscribers?

    Are You Ready to Support Your Digital Streaming Subscribers?

    If you're going to launch a streaming content offering, setting up your support center and its staff for success is key. Make sure you've answered these seven common questions.

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  • Infographic: How to Use Consumer Data on Social Media

    Infographic: How to Use Consumer Data on Social Media

    How can you be sure, as user's distrust of social platforms grow, your brands reputation isn't being dragged down as well? Responsible marketers have to ensure ethical and responsible use in social.

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  • 3 Rules for Genuine Engagement in Tech-Enabled Insurance

    3 Rules for Genuine Engagement in Tech-Enabled Insurance

    Engagement is no small feat, especially when it comes to preventing alluring technologies from gamifying your prospects’ insurance choices. Don’t let the bells and whistle distract you.

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  • A Private Discussion: The Emerging Role of Data Stewardship

    A Private Discussion: The Emerging Role of Data Stewardship

    Companies have a responsibility to establish data management strategies that reflect not only data security and privacy but also data stewardship. Here are seven things to keep in mind.

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  • How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    How Brands Deliver Empathy and Value Through Listening: A 3-Step Solution

    Just one-third of all marketers listed “improved customer understanding” as a top area of investment, according to Bain Capital. But we must understand the customer for effective personalization.

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  • Did the “Solo” Star Wars Trailer Doom the Film?

    Did the “Solo” Star Wars Trailer Doom the Film?

    In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possible about advertising and how we might avoid making similar mistakes in the future.

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  • How to Use AI for More Meaningful Marketing: 4 Steps

    How to Use AI for More Meaningful Marketing: 4 Steps

    Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.

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  • Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success

    Omnichannel Marketing: 10 Steps to Setting Your Investment Up for Success

    Omnichannel marketing is no longer a competitive edge, but rather a business practice mandatory for survival. Here are some basics to get you set up for success.

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  • How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps

    How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps

    Content serves as our brand’s turn in the digital brand-buyer conversation. Learn how to audit your content and check out tips for filling the gaps in your library with agile content production.

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