Made With Uberflip Content Marketing

Blog

  • What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    What Is Machine Learning—And How to Use it to Supercharge Your Marketing

    How do marketers make sense of the plethora of data at their fingertips? This is where Artificial Intelligence and “machine learning” swoop in to save the day.

    Read Article
  • Don't Miss a Thing.
    We'll keep you up to date with our latest content you'll love.

    Stay Updated
  • Learn from REI: Connect with Customers Beyond the Store

    Learn from REI: Connect with Customers Beyond the Store

    Providing engaging experiences like REI helps to build lasting brand-buyer relationships. Here's how your brand can extend its customer experience beyond the brick and mortar store, too.

    Read Article
  • Introducing The Boutique: Why Our War Room Needed a New Name

    Introducing The Boutique: Why Our War Room Needed a New Name

    We needed to deliver every person who “walks into our store” a personal, meaningful interaction—regardless of her situation or where she is in the buyer's journey. Thus, The Boutique was born.

    Read Article
  • How to Personalize Your B2B Marketing with Artificial Intelligence

    How to Personalize Your B2B Marketing with Artificial Intelligence

    What to do with data – how to transform it, disseminate it, render it usable – is the topic du jour for B2B marketers, and this is where artificial intelligence, or AI, enters the conversation.

    Read Article
  • The Yin and Yang of Segmentation

    The Yin and Yang of Segmentation

    As applied by strategic marketers, segmentation is characterized by Yin and Yang thought processes that, used together, create strategic marketing.

    Read Article
  • Customer Journey Orchestration: The Evolution of Marketing Automation

    Customer Journey Orchestration: The Evolution of Marketing Automation

    The answer to automating your marketing while maintaining context—and a human touch—is customer journey orchestration.

    Read Article
  • The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton

    The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton

    Harte Hanks CMO Frank Grillo and Katherine Lemon, Ph.D., discuss how the digital age has changed the buyer's journey—and what retailers can do to meet evolving customer demands.

    Read Article
  • Stop Relying on Demographics Now: 3 Steps to Better B2B Personas

    Stop Relying on Demographics Now: 3 Steps to Better B2B Personas

    The single BEST way to build your buyer personas is to understand the situation and context for why your customers will purchase your product or services.

    Read Article
  • Do Customers Want Integrated Media?

    Do Customers Want Integrated Media?

    When marketers enthusiastically tee up the objective to integrate online and offline marketing, it is easy to get side-tracked. Where is the “customer” in “media integration”?

    Read Article
  • Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.

    Read Article
  • How Mobile is Transforming the Customer Journey

    How Mobile is Transforming the Customer Journey

    Americans check their phones 8 billion times a day. Harte Hanks Marketing Advisory Board Members discuss how mobile is transforming the customer journey.

    Read Article
  • The Seven Secrets of Strategic Segmentation

    The Seven Secrets of Strategic Segmentation

    Markets use segmentation to address a range of problems—short term and long; tactical and strategic. Here are the seven secrets of strategically creating, using and updating market segments.

    Read Article
  • It's Time for Banks to Stop Targeting "Millennials"

    It's Time for Banks to Stop Targeting "Millennials"

    If you're trying to target the "millennial" persona, you're making a mistake. Instead, banks should be defining their segment audiences based on needs, or Jobs-to-be-Done.

    Read Article
  • The 2 Main Ways to Use Machine Learning in Your Marketing

    The 2 Main Ways to Use Machine Learning in Your Marketing

    Machine learning is a great way to automate marketing activities to make them less time consuming and to provide better experiences for your customers. See how.

    Read Article
  • FiServ Marketers: How to Overcome Confirmation Bias and Loss Aversion

    FiServ Marketers: How to Overcome Confirmation Bias and Loss Aversion

    We helped our fictional client to overcome his mental accounting bias, but we have more biases to overcome: confirmation bias and loss aversion, both typically occurring later in the buyer's journey.

    Read Article
  • Bobbi Brown Wields the Power of the Experience Center

    Bobbi Brown Wields the Power of the Experience Center

    An experience center is a physical location that bridges the gap between ecommerce and brick and mortar.

    Read Article
  • Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar

    While facing significant challenges, brick and mortar is far from dead or dying; on the other hand, it plays a key role in retail success.

    Read Article
  • Who Drives Brand Meaning: The Marketer or the Consumer?

    Who Drives Brand Meaning: The Marketer or the Consumer?

    Professor John Deighton of Harvard Business School and Frank Grillo, CMO of Harte Hanks, discuss whether marketers should anticipate a continued minor role in the process of defining meaning.

    Read Article
  • The Difference Between Integration and Orchestration is Customer Context

    The Difference Between Integration and Orchestration is Customer Context

    To keep up with shifting consumer expectations and deliver a context-driven customer experience, you need the ability to do these four key things.

    Read Article
  • Persona Myopia Ruins Digital Marketing

    Persona Myopia Ruins Digital Marketing

    Marketers must guard against letting personas and associated response algorithms interfere with listening to what the customer is really saying in the moment.

    Read Article
  • loading
    Loading More...