Blog

  • How to Understand Your Retail Customer Journey with a Needs-Based Approach

    How to Understand Your Retail Customer Journey with a Needs-Based Approach

    If there is no understanding of customer needs and the buyer's journey, we'll continue to see the failure of larger retailers who don't deliver on experience.

    Read Article
  • Don't Miss a Thing.
    We'll keep you up to date with our latest content you'll love.

    Stay Updated
  • LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.

    Read Article
  • 3 Customer Support Channels You Need to Master in 2018

    3 Customer Support Channels You Need to Master in 2018

    Brands should be sure to master well-established customer support channels before moving on to new and impressive technologies.

    Read Article
  • Agile Marketing—Evolved. See How We're Doing It Now.

    Agile Marketing—Evolved. See How We're Doing It Now.

    At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some time to explain our progress toward more agile, human marketing.

    Read Article
  • Agility is Everything: 9 Rules for Producing Agile Creative

    Agility is Everything: 9 Rules for Producing Agile Creative

    Customers expect to be spoken to in the moments that really matter to them, so brands have to be prepared to respond, and rapidly, creating content that is relevant, timely and—above all—engaging.

    Read Article
  • Benefits of a Boutique Contact Center (vs. the Big Guys)

    Benefits of a Boutique Contact Center (vs. the Big Guys)

    Boutique contact centers are nimble, flexible and innovative. Partnering with this type of support organization offers your brand some powerful benefits.

    Read Article
  • Customer Support Channels to Master in 2018

    Customer Support Channels to Master in 2018

    Before moving into new and impressive technologies to improve support and customer experience, brands need to master well-established channels like social, video and web-based support first.

    Read Article
  • Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy has mastered allowing the customer to dictate how he or she interacts with the brand, providing a seamless, omnichannel experience throughout the buyer’s journey. See how.

    Read Article
  • 5 Signs Your Contact Center has You in a Cookie Cutter

    5 Signs Your Contact Center has You in a Cookie Cutter

    Going with the biggest contact center doesn't always means it's the best. Find out if your contact center has you stuck in a templated approach.

    Read Article
  • Outsourcing Customer Care Myth #5: All Vendors Are The Same

    Outsourcing Customer Care Myth #5: All Vendors Are The Same

    Cost is always a concern when outsourcing, but start your search process by setting cost factors aside. Identify the components of your customer care program that are absolute musts.

    Read Article
  • A Helpful Chatbot is "Best Friend" to Our Website Visitors

    A Helpful Chatbot is "Best Friend" to Our Website Visitors

    Chatbots are the future. See how we're integrating a chatbot—personalized after our office dog, Rocky—into our human marketing strategy.

    Read Article
  • Are CMOs "Leaping Tall Buildings" To Be The Brand?

    Are CMOs "Leaping Tall Buildings" To Be The Brand?

    For a brand to succeed, someone needs to take ownership of the customer—and step in and "be the brand." We’re often seeing CMOs put into this role. But are they hindered by too many high expectations?

    Read Article
  • Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.

    Read Article
  • 7 Ways To Make Direct Mail More Creative

    7 Ways To Make Direct Mail More Creative

    Direct mail is still one of the most effective methods of engagement out there. These seven principles can help your message break through and get acted upon.

    Read Article
  • Publicis Loss Shows Why Creatives and "Suits" Must Integrate—Not Clash

    Publicis Loss Shows Why Creatives and "Suits" Must Integrate—Not Clash

    What happens when marketing organizations cannot effectively bring technology and analytical focus into their traditional creative fold? They lose.

    Read Article
  • 15 Of The Most Interesting CMOs On Twitter

    15 Of The Most Interesting CMOs On Twitter

    Take a quick look at which CMOs are fully utilizing all opportunities the bite-sized social media platform offers.

    Read Article
  • Customer Service Myth #4: I Can Only Outsource Simple Processes

    Customer Service Myth #4: I Can Only Outsource Simple Processes

    Work with an outsourcing partner with broad coverage types and deep industry expertise, who will utilize extensive knowledge and best practices around handling all types of customer care challenges.

    Read Article
  • It's Time To Talk About The Current and Future State of Retail

    It's Time To Talk About The Current and Future State of Retail

    Kim Whitler and Frank Grillo discuss how retail needs to focus on the customer, the many possible futures of brick and mortar, and how competitors should (and could) expose the weaknesses of Amazon.

    Read Article
  • How Retail Brands Should be Creating Customer Experiences

    How Retail Brands Should be Creating Customer Experiences

    Before the 2007 recession, retail was quite adventurous. Retail as theater was explored in everything from Niketown to the Lego Store. Harvard's John Deighton explains it's time to venture out again.

    Read Article
  • Evolving from Traditional Segmentation to Segments of One

    Evolving from Traditional Segmentation to Segments of One

    It’s not a question of if but when will we be able to create and serve segments of one with our communications—achieving more human marketing. Here's how Harte Hanks is working toward that end.

    Read Article
  • loading
    Loading More...