Customers in all industries now demand relevant, personal communications and exceptional customer experiences—financial services is no exception. Bank of America knew it needed to connect with its massive client base in more relevant ways, not only to maintain existing clients, but also to cross-sell and add value. Over the past few years, the company has therefore been working to deepen relationships with clients through innovative products and services, as well as a more “Powerfully Personal” brand platform.
Bank of America has relied on Harte Hanks for a wide range of services since 2005. In 2010, the global bank chose Harte Hanks as their agency for direct marketing. With a proven success record communicating and cross-selling in the direct mail channel, Bank of America chose Harte Hanks for email marketing in 2015, as well.