Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine

August 18, 2017

A U.S.-based technology company was facing increased pressure from competitors stealing market share from their flagship product. Relying primarily on a marketing automation tool to deliver leads to reps, campaign performance was steadily declining. To protect and grow revenue, they needed to strengthen their marketing efforts to find new customers and drive cross sell revenue of more profitable product lines.

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Sony Makes Marketing Human, Achieves Superior Results
Sony Makes Marketing Human, Achieves Superior Results

This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of c...

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Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%
Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%

With the Customer Engagement Hub, this company is able to orchestrate the correct response to an abandoned ...

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