Sony Makes Marketing Human, Achieves Superior Results

August 18, 2017

Significant and varied marketplace disruptions were creating challenges for one of the world’s most innovative and enduring brands. Smartphones and content streaming were eating into this consumer brand’s sales of core product lines like cameras, stereo systems and music players, camcorders, and even TVs. The shift away from physical storefronts, and the rise of dominant online sellers like Amazon, added to the challenge of connecting with customers.

It became increasingly important for this company to maximize the value of consumers with demonstrated affinity for their brand. They needed an agency partner with true thought and category leadership that could help them navigate their rapidly changing business landscape.

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Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution

Panasonic Business in an effort to consolidate multiple international business developments sought to find ...

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Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine
Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine

A U.S.-based technology company faced increased pressure from competitors stealing market share from their ...

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