Consumer

  • Customer Retention: Another Phase in the Buyer's Journey

    Customer Retention: Another Phase in the Buyer's Journey

    A critical step in retaining new customers is making sure they are fully onboarded and activated. Get started with the best practices in this post to improve your customer retention.

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  • How to Use Segmentation to Provide More Value to Insurance Buyers

    How to Use Segmentation to Provide More Value to Insurance Buyers

    The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.

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  • Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Customer Retention: A Framework to Follow and Pitfalls to Avoid

    Scott Neslin, Ph.D., has worked with a group of fellow marketing experts to develop a framework for customer retention efforts and outlined the challenges brands can encounter along the way. Read on!

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  • The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    The Master of Mattress Shopping: Why Casper's Experience is Near Perfect

    A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.

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  • 3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences

    3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences

    The best way to design a remarkable experience is to design it around the customer’s needs throughout the buyer’s journey. Brands like BMW, Burberry & Trumaker are already excelling at this approach.

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  • Why Automakers Must Fix the Digital Retail Experience

    Why Automakers Must Fix the Digital Retail Experience

    Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.

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  • Harte Hanks Featured Vol 7 Feb 2018

    Harte Hanks Featured Vol 7 Feb 2018

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  • Better Data Hygiene Saves Money, Drives Sample Program Performance

    Better Data Hygiene Saves Money, Drives Sample Program Performance

    This consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files.

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  • Pet Care Company Improves Data Hygiene With Global DataView

    Pet Care Company Improves Data Hygiene With Global DataView

    A pet care company, shipping a high volume of samples, uncovered that their existing data files contained abnormally high address problems—causing the company to lose both money and product.

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  • Consumer Electronics Product Launch Succeeds with Expert Fulfillment

    Consumer Electronics Product Launch Succeeds with Expert Fulfillment

    Harte Hanks supported this consumer electronics product launch with printing and quick fulfillment services of customized sales kits shipped nationwide.

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  • LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    LL Bean Attacks the Issue of Product Returns—Will They be Successful?

    Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.

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  • Product Returns: Why They're Happening and How to Reduce Them3:44

    Product Returns: Why They're Happening and How to Reduce Them

    Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce

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  • Kay Lemon Predicts Greater Use of Customer Data by CPG Brands1:09

    Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

    Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers t

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  • Customer Context Matters0:34

    Customer Context Matters

    You must know your customers and their context more deeply to achieve more human marketing.

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  • What Creepy Retargeting Looks Like0:39

    What Creepy Retargeting Looks Like

    Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.

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  • Know Your Customers (Like, Actually Know Them)0:41

    Know Your Customers (Like, Actually Know Them)

    You must know your customers and their context more deeply to achieve more human marketing.

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  • It's Their Journey, Not Yours0:41

    It's Their Journey, Not Yours

    You must know your customers and their context more deeply to achieve more human marketing.

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  • Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.

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  • Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy Mastered the Omnichannel Journey—Have You?

    Best Buy has mastered allowing the customer to dictate how he or she interacts with the brand, providing a seamless, omnichannel experience throughout the buyer’s journey. See how.

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  • Know Your Customers to Bring the Human Back to Marketing2:18

    Know Your Customers to Bring the Human Back to Marketing

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