Consumer

  • Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech

    The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.

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  • Meet Erica, Bank of America's Promising New Bot

    Meet Erica, Bank of America's Promising New Bot

    Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.

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  • A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    A Prisoner’s Dilemma? The Real Value in a Loyalty Program

    From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.

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  • Sony Makes Marketing Human, Achieves Superior Results

    Sony Makes Marketing Human, Achieves Superior Results

    This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.

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  • Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.

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  • Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers

    Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers

    This household consumer electronics brand reduced postage costs by 20% and cuts delivery time in half with a Harte Hanks fulfillment solution.

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  • “Social Media: Considerations for B2C vs. B2B” – Frank Grillo

    The use of social media channels continues to grow. With over one-third of the world’s population on social media, all signs point to further growth. But companies are falling short in their...

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  • Online Retailer Attracts New Clients with Direct Mail

    Online Retailer Attracts New Clients with Direct Mail

    This luxury retail consignment company rolled out new, integrated direct mail programs to complement the company’s digital marketing operations—reaching tens of thousands more customers monthly.

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  • Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

    This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.

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  • The Magic Question: What’s as Important as Baseball?

    The Magic Question: What’s as Important as Baseball?

    First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks). Case study from Dr. Karl Hellman In our 3-second attention span world,...

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  • Retailers: What You Need to Learn from Holiday 2016

    Retailers: What You Need to Learn from Holiday 2016

    For years, retailers have been told that to compete in the new ecommerce world, they need to have a well-established omnichannel organization. The 2016 holiday season proves that the time has...

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  • Retailers: What You Need to Know to Win Against All-Powerful Amazon

    Retailers: What You Need to Know to Win Against All-Powerful Amazon

    Many retailers are beginning to feel like competing with a dominant force like Amazon is a losing battle. In the recent article “Can your brand win vs. Amazon?,” eBags.com CEO Mike Edwards...

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  • Four Essential Elements for B2C Success

    Four Essential Elements for B2C Success

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  • Why take customers to a virtual world?  An introduction to VR for B2C marketers

    Why take customers to a virtual world? An introduction to VR for B2C marketers

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  • B2B vs B2C marketing analytics – the same, but different?

    B2B vs B2C marketing analytics – the same, but different?

    I’ve spent much of my career working in data-driven marketing roles and delivering insights for B2C brands, but over the last decade the balance has shifted and I now work almost exclusively with...

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  • The Revolution Will Be Televised

    The Revolution Will Be Televised

    Smart B2B brands have been learning from their B2C cousins about wrapping messages up in a more appealing way for years. Some B2B players have a clear vision of the role video needs to play and...

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