Better Data Hygiene Saves Money, Drives Sample Program Performance

March 1, 2018

A consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files. The lack of database updates and address corrections resulted in excess cost and lost opportunity in the fulfillment of their high-volume sample programs. See how they solved the problem with Global DataView.

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Harte Hanks Featured Vol 7 Feb 2018
Harte Hanks Featured Vol 7 Feb 2018

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Pet Care Company Improves Data Hygiene With Global DataView
Pet Care Company Improves Data Hygiene With Global DataView

A pet care company, shipping a high volume of samples, uncovered that their existing data files contained a...

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