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2018 Predictions from the Brightest Minds in Marketing
We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.
GE: Winning with Disruption and Return on Attention
GE, a 124-year-old brand, is managing to stay relevant and make locomotives, jet engines, appliances and wind turbines both interesting and accessible to its customers. Here's how.
How to Get Your Share of the 2017 Holiday Shopping Pie
During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.
Meet Erica, Bank of America's Promising New Bot
Financial services need to think about how to transform their business via technological innovations, like chatbots, that will improve customer experience and drive revenue.
A Prisoner’s Dilemma? The Real Value in a Loyalty Program
From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.
Sony Makes Marketing Human, Achieves Superior Results
This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.
Why Casper is Winning—Valuable Lessons for Pure Play Retailers
How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.
Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers
This household consumer electronics brand reduced postage costs by 20% and cuts delivery time in half with a Harte Hanks fulfillment solution.
“Social Media: Considerations for B2C vs. B2B” – Frank Grillo
The use of social media channels continues to grow. With over one-third of the world’s population on social media, all signs point to further growth. But companies are falling short in their...
Online Retailer Attracts New Clients with Direct Mail
This luxury retail consignment company rolled out new, integrated direct mail programs to complement the company’s digital marketing operations—reaching tens of thousands more customers monthly.
Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer
This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.
The Magic Question: What’s as Important as Baseball?
First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO, Harte Hanks). Case study from Dr. Karl Hellman In our 3-second attention span world,...
Retailers: What You Need to Learn from Holiday 2016
For years, retailers have been told that to compete in the new ecommerce world, they need to have a well-established omnichannel organization. The 2016 holiday season proves that the time has...
Retailers: What You Need to Know to Win Against All-Powerful Amazon
Many retailers are beginning to feel like competing with a dominant force like Amazon is a losing battle. In the recent article “Can your brand win vs. Amazon?,” eBags.com CEO Mike Edwards...
Why take customers to a virtual world? An introduction to VR for B2C marketers
B2B vs B2C marketing analytics – the same, but different?