Harte Hanks Harte Hanks @hartehanks

Oh How the Tables Have Turned: What #B2C Marketers Can Learn From #B2B https://t.co/OOtYfUoSvg https://t.co/uVp05nVa4D

1:25 PM - 17 Apr 17
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Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer
Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer

This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers...

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The Magic Question: What’s as Important as Baseball?
The Magic Question: What’s as Important as Baseball?

First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO...