This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
Faced with several challenges in achieving this goal, they selected Harte Hanks as their end-to-end partner on this path toward customer-centric marketing.
Online Retailer Attracts New Clients with Direct Mail
This luxury retail consignment company rolled out new, integrated direct mail programs to
complement the co...
The Magic Question: What’s as Important as Baseball?
First, a case study from Dr. Karl Hellman (Co-founder, Resultrek) and then an analysis by Frank Grillo (CMO...
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