What Creepy Retargeting Looks Like
Don't be a creep. You must know your customers and their context more deeply to achieve more human marketing.
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How to Use Segmentation to Provide More Value to Insurance Buyers
The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.
Customer Retention: A Framework to Follow and Pitfalls to Avoid
Scott Neslin, Ph.D., has worked with a group of fellow marketing experts to develop a framework for customer retention efforts and outlined the challenges brands can encounter along the way. Read on!
The Master of Mattress Shopping: Why Casper's Experience is Near Perfect
A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.
3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences
The best way to design a remarkable experience is to design it around the customer’s needs throughout the buyer’s journey. Brands like BMW, Burberry & Trumaker are already excelling at this approach.
Why Automakers Must Fix the Digital Retail Experience
Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.
Better Data Hygiene Saves Money, Drives Sample Program Performance
This consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files.
Pet Care Company Improves Data Hygiene With Global DataView
A pet care company, shipping a high volume of samples, uncovered that their existing data files contained abnormally high address problems—causing the company to lose both money and product.
Consumer Electronics Product Launch Succeeds with Expert Fulfillment
Harte Hanks supported this consumer electronics product launch with printing and quick fulfillment services of customized sales kits shipped nationwide.
LL Bean Attacks the Issue of Product Returns—Will They be Successful?
Harte Hanks Marketing Advisory Board members weigh in on LL Bean's new return policy. Is it a non-issue? Or will the brand take a hit? Scott Neslin provides tips for all brands to reduce returns.
3:44Product Returns: Why They're Happening and How to Reduce Them
Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce
1:09Kay Lemon Predicts Greater Use of Customer Data by CPG Brands
Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that consumer packaged goods manufacturers will continue to learn more about their end customers t
0:34Customer Context Matters
You must know your customers and their context more deeply to achieve more human marketing.
0:41Know Your Customers (Like, Actually Know Them)
You must know your customers and their context more deeply to achieve more human marketing.
0:41It's Their Journey, Not Yours
You must know your customers and their context more deeply to achieve more human marketing.
Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark
In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.
Best Buy Mastered the Omnichannel Journey—Have You?
Best Buy has mastered allowing the customer to dictate how he or she interacts with the brand, providing a seamless, omnichannel experience throughout the buyer’s journey. See how.
It's Time To Talk About The Current and Future State of Retail
Kim Whitler and Frank Grillo discuss how retail needs to focus on the customer, the many possible futures of brick and mortar, and how competitors should (and could) expose the weaknesses of Amazon.
Why Consumer and Retail Brands Should Collaborate—Not Compete
