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Why CPG Brands Need to Think Bigger than the Product on the Shelf
Why CPG Brands Need to Think Bigger than the Product on the Shelf

Brands that produce commodity products can still make real connections with their customers (think Coca-Col...

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Did the “Solo” Star Wars Trailer Doom the Film?
Did the “Solo” Star Wars Trailer Doom the Film?

In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possi...

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