Content

  • How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys

    How to Create Valuable Content: A Framework for Understanding Your Customers and the Stages of their Journeys

    View or download this ebook to check out a content marketing framework that brings together understanding of the customer and their journey to deliver real value in every interaction.

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  • Did the “Solo” Star Wars Trailer Doom the Film?

    Did the “Solo” Star Wars Trailer Doom the Film?

    In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possible about advertising and how we might avoid making similar mistakes in the future.

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  • How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps

    How to Audit Your Content Against the Buyer’s Journey—and Fill the Gaps

    Content serves as our brand’s turn in the digital brand-buyer conversation. Learn how to audit your content and check out tips for filling the gaps in your library with agile content production.

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  • How to Create Pre-Roll without the Eye Roll

    How to Create Pre-Roll without the Eye Roll

    Pre-roll ads aren’t going anywhere. The best approach now is to learn how to tell stories that consumers won’t want to skip. Check out which brands are getting pre-roll video right.

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  • How to Stand Out in a Crowded Content Space1:02

    How to Stand Out in a Crowded Content Space

    Your brand's content is not only competing with other brands—it's also competing with the likes of Netflix, Hulu and Amazon Prime content for attention. You can stand out by delivering real value. Nic

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  • How to Create an Always-On Content Machine1:08

    How to Create an Always-On Content Machine

    Content that never sleeps! Kate Sullivan, Senior Director, Digital & Social Media at Harte Hanks, explains an insider tip for creating an always-on content machine. Check out how to create lots of con

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  • How to be Human with Your Content—Understand the Buyer's Journey1:14

    How to be Human with Your Content—Understand the Buyer's Journey

    Content is still king, but only if it delivers value to those that engage with it. Nicole Bump, Director of Content Marketing at Harte Hanks, explains how to deliver this value by understanding the bu

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  • 3 Tips for Creating a Lot of Content—Quickly1:56

    3 Tips for Creating a Lot of Content—Quickly

    We know content is important, but it can be a big challenge to create a steady stream of high quality material. Nicole Bump, Director of Content Marketing at Harte Hanks, provides three tips for produ

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  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

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  • How to Come Out on Top in the Face of InsurTech Disruption

    How to Come Out on Top in the Face of InsurTech Disruption

    The digital revolution has finally reached the insurance industry. Using a buyer's journey framework and ODI-based diagnostics provides the tools necessary to compete against insurtech disruptors.

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  • Harte Hanks Featured Vol 9 April 2018

    Harte Hanks Featured Vol 9 April 2018

    Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • Content is Still King for B2B Marketers1:03

    Content is Still King for B2B Marketers

    DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.

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  • Mistakes Brands Make with ABM0:51

    Mistakes Brands Make with ABM

    Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).

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  • Marketing Notes from the Field—A Creative Perspective

    Marketing Notes from the Field—A Creative Perspective

    In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.

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  • How NOT to do Creative Services: Cartoon #3

    How NOT to do Creative Services: Cartoon #3

    We believe flexibility is crucial when it comes to creating truly creative work. That’s why we employ an agile process that allows us to react at a moment’s notice.

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  • How NOT to do Creative Services: Cartoon #2

    How NOT to do Creative Services: Cartoon #2

    Communication is critical to creating attention-grabbing creative. That’s why we employ an agile process in which our clients are included in every step of the journey, from brief to delivery.

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  • How NOT to do Creative Services: Cartoon Series

    How NOT to do Creative Services: Cartoon Series

    We believe collaboration is key when it comes to creating truly creative work. That’s why we employ an agile process—one where teams are fluid, and everyone works together.

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  • Customer Support Channels to Master in 2018

    Customer Support Channels to Master in 2018

    Before moving into new and impressive technologies to improve support and customer experience, brands need to master well-established channels like social, video and web-based support first.

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  • It's Time To Talk About The Current and Future State of Retail

    It's Time To Talk About The Current and Future State of Retail

    Kim Whitler and Frank Grillo discuss how retail needs to focus on the customer, the many possible futures of brick and mortar, and how competitors should (and could) expose the weaknesses of Amazon.

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