Content

  • Regional Bank Cashes in on Contextual, Human Marketing

    Regional Bank Cashes in on Contextual, Human Marketing

    To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.

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  • Are We Pushing Content...or Facilitating Conversation?

    Are We Pushing Content...or Facilitating Conversation?

    The digital interface is laced with temptations to forget we are dealing with human beings. Content IS our digital conversation, and we must follow digital clues to provide the right content.

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  • The Ancient Art of Storytelling—in Modern B2B Marketing

    The Ancient Art of Storytelling—in Modern B2B Marketing

    B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.

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  • The 5 Pillars of Best-in-Class Marketing2:28

    The 5 Pillars of Best-in-Class Marketing

    Marketing. It has until now, been viewed as companies pushing their messaging out into the world and trying to get consumers to buy more. That just doesn’t work anymore. Customers are calling the sho

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  • Content's Highest Calling0:47

    Content's Highest Calling

    www.hartehanks.com/human Harte Hanks CMO Frank Grillo chats about content as the digital equivalent to a face-to-face conversation.

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  • Do Customers Want Integrated Media?

    Do Customers Want Integrated Media?

    When marketers enthusiastically tee up the objective to integrate online and offline marketing, it is easy to get side-tracked. Where is the “customer” in “media integration”?

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  • Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    Why Casper is Winning—Valuable Lessons for Pure Play Retailers

    How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust by providing the right experience.

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  • 6 Things That Bad Content and a Bad First Date Have in Common

    6 Things That Bad Content and a Bad First Date Have in Common

    Selfish. Boring. Expensive. Bad content has a lot more in common with bad dates than you might expect! Check out 6 bad date lessons your should learn to succeed with your content marketing.

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  • A 4-Step Guide to Aligning Content Marketing and ABM

    A 4-Step Guide to Aligning Content Marketing and ABM

    Content marketing is already a well-established tactic for B2B companies. According to Content Marketing Institute, 88% of B2B marketers are using content marketing. And most marketers already...

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  • Lenders: Use The Buyer’s Journey to Deliver Valuable Content

    Lenders: Use The Buyer’s Journey to Deliver Valuable Content

      Synchrony Financial understands that those big buys in life often don’t happen on a whim. Behind every major purchase are real people weighing up their options and deciding to part with their...

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  • 2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback

    2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback

    No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in...

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  • How to Use Combinatorics to Generate Good Ideas

    How to Use Combinatorics to Generate Good Ideas

    How do you get to the answer of determining how one agency sets themselves apart? In my experience in the agency world, most, if not all, advertising agencies talk like they are selling you the...

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  • Why Data-Driven Creative is so Powerful—and How to Use It

    Why Data-Driven Creative is so Powerful—and How to Use It

    Data, data, data. It’s at the heart of just about everything today and getting cleverer by the minute. But what does that mean for creativity? Right now, data-driven creative is a much-discussed...

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  • ROA: The Most Important Marketing Metric in 2017

    ROA: The Most Important Marketing Metric in 2017

    We’ve been discussing the importance of meeting customer demands for context and personalization in 2017. So far, we have established that we need to think beyond one-to-one marketing and focus on...

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  • Make 2017 Beautiful with Personalization

    Make 2017 Beautiful with Personalization

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  • How to Create Ads that Grab Attention—But Not at the Cost of Relevance

    How to Create Ads that Grab Attention—But Not at the Cost of Relevance

    Attention has become more than simply an ingredient of advertising–it’s become the currency of success. In today’s digital age, marketers look to create ‘thumb-stopping moments’; unique periods of...

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  • Experience Design. What’s It All About?

    Experience Design. What’s It All About?

    If you think effective design is just about getting the Pantone colors right and knowing your jpegs from your pngs, think again. Designing something that looks good is one thing. Creating...

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  • It's not you, it's me: the power of personalized content

    It's not you, it's me: the power of personalized content

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  • Earned media, custom content and the power of social

    Earned media, custom content and the power of social

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  • Why take customers to a virtual world?  An introduction to VR for B2C marketers

    Why take customers to a virtual world? An introduction to VR for B2C marketers

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