Make Your Brand Relevant with "Lifestyle Wrappers"

July 31, 2018

It can feel daunting for a packaged goods brand to make an emotional connection with its customers—especially in the days of Amazon. Zach Nelson, VP of Marketing Strategy at Harte Hanks, explains how brands like Coca Cola surround commoditized products with "lifestyle wrappers" to create emotional connection and stay with the consumer between purchases.

Get more strategic insights from Zach in this post: 3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan.

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Why Brands Need to "Surround" Customers with Coordinated Messaging
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Harte Hanks Featured July 2018
Harte Hanks Featured July 2018

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