Creative

  • Harte Hanks Featured July 2018

    Harte Hanks Featured July 2018

    Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.

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  • Did the “Solo” Star Wars Trailer Doom the Film?

    Did the “Solo” Star Wars Trailer Doom the Film?

    In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possible about advertising and how we might avoid making similar mistakes in the future.

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  • Harte Hanks’ Sony Electronics email campaigns win three platinum creative awards

    Harte Hanks’ Sony Electronics email campaigns win three platinum creative awards

    Harte Hanks’ Sony Electronics email campaigns win three platinum creative awards in the international 2018 Hermes Creative Awards

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  • How to Create Pre-Roll without the Eye Roll

    How to Create Pre-Roll without the Eye Roll

    Pre-roll ads aren’t going anywhere. The best approach now is to learn how to tell stories that consumers won’t want to skip. Check out which brands are getting pre-roll video right.

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  • HHQ Vol. 3 Spring 2018

    HHQ Vol. 3 Spring 2018

    Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.

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  • When Insights are Anything but Insightful: Making Creative Briefs Better

    When Insights are Anything but Insightful: Making Creative Briefs Better

    Understanding the “why” behind what the audience is doing, feeling, buying (or ignoring)? THAT takes time, interrogation, and legwork. But this insight is critical to a strong creative brief.

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  • Why Storytelling is Important in B2B—and How to Get Started2:25

    Why Storytelling is Important in B2B—and How to Get Started

    Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.

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  • Marketing Notes from the Field—A Creative Perspective

    Marketing Notes from the Field—A Creative Perspective

    In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.

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  • How NOT to do Creative Services: Cartoon #3

    How NOT to do Creative Services: Cartoon #3

    We believe flexibility is crucial when it comes to creating truly creative work. That’s why we employ an agile process that allows us to react at a moment’s notice.

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  • How NOT to do Creative Services: Cartoon #2

    How NOT to do Creative Services: Cartoon #2

    Communication is critical to creating attention-grabbing creative. That’s why we employ an agile process in which our clients are included in every step of the journey, from brief to delivery.

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  • How NOT to do Creative Services: Cartoon Series

    How NOT to do Creative Services: Cartoon Series

    We believe collaboration is key when it comes to creating truly creative work. That’s why we employ an agile process—one where teams are fluid, and everyone works together.

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  • Agility is Everything: 9 Rules for Producing Agile Creative

    Agility is Everything: 9 Rules for Producing Agile Creative

    Customers expect to be spoken to in the moments that really matter to them, so brands have to be prepared to respond, and rapidly, creating content that is relevant, timely and—above all—engaging.

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  • Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark

    In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.

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  • 7 Ways To Make Direct Mail More Creative

    7 Ways To Make Direct Mail More Creative

    Direct mail is still one of the most effective methods of engagement out there. These seven principles can help your message break through and get acted upon.

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  • Regional Bank Cashes in on Contextual, Human Marketing

    Regional Bank Cashes in on Contextual, Human Marketing

    To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.

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  • Exploring Data-Rich Opportunities Within Branded Realities

    Exploring Data-Rich Opportunities Within Branded Realities

    Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.

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  • Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner

    Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner

    With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.

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  • The Ancient Art of Storytelling—in Modern B2B Marketing

    The Ancient Art of Storytelling—in Modern B2B Marketing

    B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.

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  • Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    Semiconductor Manufacturer Triples Online Sales with New eCommerce Site

    This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.

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  • 6 Things That Bad Content and a Bad First Date Have in Common

    6 Things That Bad Content and a Bad First Date Have in Common

    Selfish. Boring. Expensive. Bad content has a lot more in common with bad dates than you might expect! Check out 6 bad date lessons your should learn to succeed with your content marketing.

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