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When Insights are Anything but Insightful: Making Creative Briefs Better
Understanding the “why” behind what the audience is doing, feeling, buying (or ignoring)? THAT takes time, interrogation, and legwork. But this insight is critical to a strong creative brief.
Why Storytelling is Important in B2B—and How to Get Started
Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.
Marketing Notes from the Field—A Creative Perspective
In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.
How NOT to do Creative Services: Cartoon #3
We believe flexibility is crucial when it comes to creating truly creative work. That’s why we employ an agile process that allows us to react at a moment’s notice.
How NOT to do Creative Services: Cartoon #2
Communication is critical to creating attention-grabbing creative. That’s why we employ an agile process in which our clients are included in every step of the journey, from brief to delivery.
How NOT to do Creative Services: Cartoon Series
We believe collaboration is key when it comes to creating truly creative work. That’s why we employ an agile process—one where teams are fluid, and everyone works together.
Agility is Everything: 9 Rules for Producing Agile Creative
Customers expect to be spoken to in the moments that really matter to them, so brands have to be prepared to respond, and rapidly, creating content that is relevant, timely and—above all—engaging.
Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark
In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.
7 Ways To Make Direct Mail More Creative
Direct mail is still one of the most effective methods of engagement out there. These seven principles can help your message break through and get acted upon.
Regional Bank Cashes in on Contextual, Human Marketing
To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.
Exploring Data-Rich Opportunities Within Branded Realities
Precisely how much potential do branded realities wield in terms of adding new and vital engagement experiences to the buyer's journey? Creative Director Alan Kittle provides his thoughts by channel.
Bank of America Becomes “Powerfully Personal” with Dedicated Direct and Email Marketing Partner
With one dedicated agency focused on its client communications in digital and direct programs, Bank of America has been able to deliver consistent improvements in campaign results.
The Ancient Art of Storytelling—in Modern B2B Marketing
B2B marketers often default to information-loaded communications. Take a leaf out of the B2C handbook and use these storytelling techniques to improve your B2B marketing.
Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.
6 Things That Bad Content and a Bad First Date Have in Common
Selfish. Boring. Expensive. Bad content has a lot more in common with bad dates than you might expect! Check out 6 bad date lessons your should learn to succeed with your content marketing.
2017 Super Bowl Ads: Stranger Things Happened Than the Pat’s Comeback
No football team had ever come back from such a large deficit. No QB had ever won five rings. No Super Bowl had every gone to overtime. The Patriots became, arguably, #GOAT late on the 5th in...
How to Use Combinatorics to Generate Good Ideas
How do you get to the answer of determining how one agency sets themselves apart? In my experience in the agency world, most, if not all, advertising agencies talk like they are selling you the...
Why Data-Driven Creative is so Powerful—and How to Use It
Data, data, data. It’s at the heart of just about everything today and getting cleverer by the minute. But what does that mean for creativity? Right now, data-driven creative is a much-discussed...
How to Create Ads that Grab Attention—But Not at the Cost of Relevance
Attention has become more than simply an ingredient of advertising–it’s become the currency of success. In today’s digital age, marketers look to create ‘thumb-stopping moments’; unique periods of...
Experience Design. What’s It All About?