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HHQ Vol 4 Fall 2018
Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.
How to Be a Better Content Writer: Lessons from CMWorld
When creating your content, utilize classic storytelling methods to ensure emotional engagement with your desired audience. A lesson learned from Content Marketing World 2018.
BBQ Pork and Metallica: Client-Agency Chemistry Can Feature All Kinds of Ingredients
It’s people-to-people connectivity that often seals the deal on an agency-client relationship, the way the right seasoning elevates a recipe. See three ways to connect with your prospective agency.
Four of the Best 2018 Echo Award Submissions
Marketing can be creative and effective when you use great data in innovative ways. See how top brands are getting it right with these 2018 DMA Echo Award submissions.
Where Have All the Soundtracks Gone?
The challenge for today’s movie makers is to embrace a sophisticated marketing approach from the start. Here's why soundtracks and music videos play an important part in the movie's success.
Harte Hanks Featured July 2018
Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.
Did the “Solo” Star Wars Trailer Doom the Film?
In this post, we examine the artistic decisions made in creating the Solo trailer to learn as much as possible about advertising and how we might avoid making similar mistakes in the future.
Harte Hanks’ Sony Electronics email campaigns win three platinum creative awards
Harte Hanks’ Sony Electronics email campaigns win three platinum creative awards in the international 2018 Hermes Creative Awards
How to Create Pre-Roll without the Eye Roll
Pre-roll ads aren’t going anywhere. The best approach now is to learn how to tell stories that consumers won’t want to skip. Check out which brands are getting pre-roll video right.
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
When Insights are Anything but Insightful: Making Creative Briefs Better
Understanding the “why” behind what the audience is doing, feeling, buying (or ignoring)? THAT takes time, interrogation, and legwork. But this insight is critical to a strong creative brief.
Why Storytelling is Important in B2B—and How to Get Started
Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.
Marketing Notes from the Field—A Creative Perspective
In this interview by Dr. Karl Hellman with Alan Kittle, SVP Creative and Strategy at Harte Hanks, Alan shares his perspectives after an extended series of client meetings across the USA and Europe.
How NOT to do Creative Services: Cartoon #3
We believe flexibility is crucial when it comes to creating truly creative work. That’s why we employ an agile process that allows us to react at a moment’s notice.
How NOT to do Creative Services: Cartoon #2
Communication is critical to creating attention-grabbing creative. That’s why we employ an agile process in which our clients are included in every step of the journey, from brief to delivery.
How NOT to do Creative Services: Cartoon Series
We believe collaboration is key when it comes to creating truly creative work. That’s why we employ an agile process—one where teams are fluid, and everyone works together.
Agility is Everything: 9 Rules for Producing Agile Creative
Customers expect to be spoken to in the moments that really matter to them, so brands have to be prepared to respond, and rapidly, creating content that is relevant, timely and—above all—engaging.
Who Nailed 2018 Super Bowl Ads—and Who Missed the Mark
In our post-truth, post-modern society, brands can either assert their claims to righteous values, or poke fun at the ones who try to. Check out who did it well during the 2018 Super Bowl.
7 Ways To Make Direct Mail More Creative
Direct mail is still one of the most effective methods of engagement out there. These seven principles can help your message break through and get acted upon.
Regional Bank Cashes in on Contextual, Human Marketing