Getting the Buyer's Journey Right

December 1, 2017
Understand your customers' buyer's journeys to add value every step of the way.
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Hey, Marketers: I am a Person, Not a Persona
Hey, Marketers: I am a Person, Not a Persona

One of the most misused marketing tools is the persona—the archetype of a particular kind of customer. Here...

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Marks & Spencer Stores are Getting Customer Centricity Right—See How
Marks & Spencer Stores are Getting Customer Centricity Right—See How

Marks & Spencer CEO Steve Rowe recently explained in Marketing Week that the British multinational retailer...

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