No More Assumptions—How to Understand What Your Customers Really Want
Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes ...
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How to Succeed Against Robo-Advisors: Serve the Human
Is keeping up with all of these perceived fintech competitors really a good use of resources for more traditional financial services brands? Find out where to focus marketing efforts instead.
The 5 Guiding Principles to a Great Customer Relationship
Relationships. We’ve all had them. But in order for generate positive, successful relationships, you need to invest plenty of time, care and attention.
Alibaba's FashionAI Sets the Bar for Retail Experiences
Alibaba, the world’s largest retailer, recently opened FashionAI—a customer-focused, interactive retail store—in Hong Kong. Here's what it looks like and what we can expect to see in the future.
How the Right Digital Ecosystem Can Improve Patient Outcomes
Healthcare organizations can, in fact, achieve visibility into patients' realities with an eye on removing barriers and improving outcomes. See how.
The Most Important Lesson Toys R Us Can Teach Banks
Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.
3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan
Marketing plans work best when grounded in “moments that matter most,” a customer-centric view of mission-critical actions or experiences along the customer journey. See how to do it.
Welcome to the Party! How to Create Customer Growth through Successful Onboarding
There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.
Our Top Retail Articles of 2018 H1—Catch Up Today
Good retail survives by creating customer experiences. We saw that throughout the first half of 2018 and have collected our must-read content on the subject. Hear about Best Buy, LL Bean and more.
What Does the Future of AI Look Like in Marketing?
Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing m
How to Use AI for More Meaningful Marketing: 4 Steps
Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.
Harte Hanks Featured Vol 1 Aug 2017
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Bringing the Human Back to Marketing through Digital Transformation
CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.
Customer Retention: Another Phase in the Buyer's Journey
A critical step in retaining new customers is making sure they are fully onboarded and activated. Get started with the best practices in this post to improve your customer retention.
How to Deliver a Better Omnichannel Experience
Outcome-Driven Innovation (ODI)™ can help marketers to establish holistic customer studies that provide meaningful feedback to help build out rich, individualized customer experiences.
Financial Services Marketers: Here's Why Your Brand Needs to be Human
At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers
Why Mobile is a Great Channel to have a More Human Conversation
People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning
How to Reach the Customer that Avoids Marketing
For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl
Not Practicing Human Marketing? Prepare to Lose Customers