You must know your customers and their context more deeply to achieve more human marketing.
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How to Use AI for More Meaningful Marketing: 4 Steps
Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.
Harte Hanks Featured Vol 1 Aug 2017
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Bringing the Human Back to Marketing through Digital Transformation
CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.
Customer Retention: Another Phase in the Buyer's Journey
A critical step in retaining new customers is making sure they are fully onboarded and activated. Get started with the best practices in this post to improve your customer retention.
How to Deliver a Better Omnichannel Experience
Outcome-Driven Innovation (ODI)™ can help marketers to establish holistic customer studies that provide meaningful feedback to help build out rich, individualized customer experiences.
Financial Services Marketers: Here's Why Your Brand Needs to be Human
At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers
Why Mobile is a Great Channel to have a More Human Conversation
People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning
How to Reach the Customer that Avoids Marketing
For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl
Not Practicing Human Marketing? Prepare to Lose Customers
Brands face the risk of losing customers when they don't listen to the conversation that the consumer is having with them within their buyer's journey.
How to Come Out on Top in the Face of InsurTech Disruption
The digital revolution has finally reached the insurance industry. Using a buyer's journey framework and ODI-based diagnostics provides the tools necessary to compete against insurtech disruptors.
How To Ensure Contact Center Agents Offer Top Customer Experiences
Check out these best practices in hiring, training and evaluating agents to ensure quality staffing at your contact center— ultimately putting customer experience as the top priority.
The Master of Mattress Shopping: Why Casper's Experience is Near Perfect
A mattress is typically considered a 'fit product' that customers want to try out in person. Online companies have therefore had to innovate their customer experience to provide value to the customer.
3 Retail and Consumer Brands that Draw Customers in with Powerful Experiences
The best way to design a remarkable experience is to design it around the customer’s needs throughout the buyer’s journey. Brands like BMW, Burberry & Trumaker are already excelling at this approach.
5 Myths of Outsourcing Customer Care
The negative image of customer service and support is the result of a variety of myths about outsourcing. Find out how these myths are dispelled.
Customer Support Channels to Master in 2018
Why Automakers Must Fix the Digital Retail Experience
Auto marketers can best respond to challenging trends in the industry by focusing on three major areas: the retail experience, the connected car, and new mobility patterns.
No More Assumptions—How to Understand What Your Customers Really Want
Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes based on assumptions. Remove the guessing game with Outcome-Driven Innovation.
Harte Hanks Featured Vol 7 Feb 2018
5 Tips on How to Master Knowledge Base Customer Support