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ROA: The Most Important Marketing Metric in 2017
ROA: The Most Important Marketing Metric in 2017

We’ve been discussing the importance of meeting customer demands for context and personalization in 2017. S...

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Retailers: What You Need to Know to Win Against All-Powerful Amazon
Retailers: What You Need to Know to Win Against All-Powerful Amazon

Many retailers are beginning to feel like competing with a dominant force like Amazon is a losing battle. I...

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