Relationships. We’ve all had them. But in order for generate positive, successful relationships, you need to invest plenty of time, care and attention. And that's no different for the ones between businesses and their customers.
Putting his decade of experience in B2B and B2C marketing to good use, Alex realizes integrated, metric-driven marketing strategies that boost sales and deliver impressive ROI across verticals. From buyer journey definition and demand generation to personas and marketing automation, he thrives on developing effective solutions, cementing strong relationships and growing profit with a pragmatic, customer-focused approach. Sports mad, Alex loves the NFL, the NBA and just about every other sport. In fact, he often leverages the power of data and analytics to manage his Fantasty Football teams more effectively…
How to Succeed Against Robo-Advisors: Serve the Human
Is keeping up with all of these perceived fintech competitors really a good use of resources for more tradi...
Alibaba's FashionAI Sets the Bar for Retail Experiences
Alibaba, the world’s largest retailer, recently opened FashionAI—a customer-focused, interactive retail sto...
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