Laura Watson, Director of Strategy at Harte Hanks, explains how some day in the (near?) future, machines will be able to use artificial intelligence to read our emotions and act accordingly—allowing marketers to make a big leap forward.
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There are similarities between a guest’s experience at a party and a new customer’s relationship with a bank. Optimize the "party" through effective onboarding to grow your assets under management.
Our Top Retail Articles of 2018 H1—Catch Up Today
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Advancements in artificial intelligence can be turned into opportunities if marketers have clear ways to harness the technology to address customer needs. Check out four practical steps to this end.
Harte Hanks Featured Vol 1 Aug 2017
HHQ Vol. 3 Spring 2018
Welcome to the spring 2018 issue of Harte Hanks Quarterly. Check out thought-provoking articles on all things marketing—from creative to martech, segmentation to talent development.
Bringing the Human Back to Marketing through Digital Transformation
CEO Karen Puckett will be joining executives from Microsoft, Uber, Discover & Nokia in a WINNOVATE 2018 panel discussion on Transformation in the Digital Age. We captured some of her insights here.
Customer Retention: Another Phase in the Buyer's Journey
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How to Deliver a Better Omnichannel Experience
Outcome-Driven Innovation (ODI)™ can help marketers to establish holistic customer studies that provide meaningful feedback to help build out rich, individualized customer experiences.
Financial Services Marketers: Here's Why Your Brand Needs to be Human
At the end of the day, we're all people, and we're making decisions not just based on rational evaluation—but also based on our experiences with brands. Brands therefore need to connect with customers
Why Mobile is a Great Channel to have a More Human Conversation
People have deep, emotional connections with their smartphones, which makes mobile a great place to have a genuine, human conversation. Hear more from Nicole Pawluk, Director of Strategy and Planning
How to Reach the Customer that Avoids Marketing
For customers that avoid marketing messages, it's best to forget about "marketing" altogether. Instead, focus on creating value. Nicole Pawluk, Director of Strategy and Planning with Harte Hanks, expl
Not Practicing Human Marketing? Prepare to Lose Customers
Brands face the risk of losing customers when they don't listen to the conversation that the consumer is having with them within their buyer's journey.
How to Come Out on Top in the Face of InsurTech Disruption