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Data & Analytics

  • Machine Learning: Separating the Hype from Reality

    Machine Learning: Separating the Hype from Reality

    Machine learning is a form of AI that solves problems by using the massive processing power of computers to find patterns—and many companies are already using it to their advantage today. Here's how.

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  • Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine

    Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine

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  • How to Personalize Your B2B Marketing with Artificial Intelligence

    How to Personalize Your B2B Marketing with Artificial Intelligence

    What to do with data – how to transform it, disseminate it, render it usable – is the topic du jour for B2B marketers, and this is where artificial intelligence, or AI, enters the conversation.

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  • The MarTech Maturity Model

    The MarTech Maturity Model

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  • The Difference Between Integration and Orchestration is Customer Context

    The Difference Between Integration and Orchestration is Customer Context

    To keep up with shifting consumer expectations and deliver a context-driven customer experience, you need the ability to do these four key things.

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  • The Rise of the (Marketing) Machines—How to Tame Them

    The Rise of the (Marketing) Machines—How to Tame Them

    It’s no secret that technology has changed the game when it comes to marketing. We all know the customer is now in charge of the journey. Add to this an explosion in engagement channels and...

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  • Better Attribution Means Better Marketing Results—How to Get Started

    Better Attribution Means Better Marketing Results—How to Get Started

    As banks and credit unions face increasing pressure to compete with fintech innovations, peer-to-peer lenders and digital payment channels, it becomes more crucial than ever to optimize marketing...

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  • Signals: Identify and Get to Know Your Customers Better

    Signals: Identify and Get to Know Your Customers Better

      A lot of our conversations lately have been focused on providing the right content to the right person at the right spot in the buyer’s journey—marketing in the moment. This is not a simple...

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  • FiServ Marketers: Your Solution to the Attribution Struggle

    FiServ Marketers: Your Solution to the Attribution Struggle

    An overwhelming amount of financial marketing executives—96 percent, according to The Financial Brand—feel that measuring ROI is a challenge. And 47 percent struggle to accurately quantify their...

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  • Buyer Personas Are NOT Customer Segments: What You Need to Know

    Buyer Personas Are NOT Customer Segments: What You Need to Know

    Let’s pretend you’ve just moved homes. You probably expect to receive a few postcards from local retailers congratulating you on your new move and welcoming you to the neighborhood with a coupon...

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  • Do You Really Need that Survey? Better Ways to Improve CX

    Do You Really Need that Survey? Better Ways to Improve CX

    In a recent interview with Quark’s Media, Nancy Vogt, VP of Customer Experience with Zions Bancorporation, discussed the implications of an important factor in market research: survey fatigue. She...

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  • How to be More Human in Your Marketing with Signals

    How to be More Human in Your Marketing with Signals

    Jay Baer, Marketer, Author, Speaker and President of Convince and Convert, is known for saying: “Make your marketing so useful people would pay for it.” In other words, every interaction our...

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  • Are You Ready for the Future of Personal Data Privacy?

    Are You Ready for the Future of Personal Data Privacy?

    Have you ever imagined that each of us, as individuals, would own our personal data and be able to sell it to marketers? We may be headed in that direction. On January 1, the FCC rolled out new...

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  • CMOs: This is the Year to Focus on Artificial Intelligence

    CMOs: This is the Year to Focus on Artificial Intelligence

    We all know by now that consumers are in the driver’s seat when it comes to marketing and the customer experience in 2017. To meet their ever-increasing expectations, we’ll need to get to know...

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  • Great Marketers Will Focus on Small Data for Success This Year

    Great Marketers Will Focus on Small Data for Success This Year

    We’ve established that this is the year of the consumer. We’re living in The Age of ‘Me’, and that means that as marketers, we really need to understand who our customers and our prospects are—and...

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  • Make 2017 Beautiful with Personalization

    Make 2017 Beautiful with Personalization

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  • Customer Journey Mapping: What You Need to Know

    Customer Journey Mapping: What You Need to Know

    The buyer journey and customer journey mapping are the big buzz in marketing. But do you actually know what a journey map is versus an experience map? Lifecycle map? Process map? Ecosystem map? To...

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  • New Mover Marketing Suite1:51

    New Mover Marketing Suite

    Discover how to make the most of moving. Watch our video to learn how to drive sales and brand engagement for your business with the New Mover Marketing Suite by Harte Hanks.

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  • Advanced Fractional Attribution Solution Proof of Concept

    Advanced Fractional Attribution Solution Proof of Concept

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  • Determining Your Analytics "Intelligence" Level

    Determining Your Analytics "Intelligence" Level

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